St. Joseph Health and Datu Health Extend Partnership to Implement Persuasion Engine™ Platform

Jul 10, 2015, 14:04 ET from Datu Health

BOULDER, Colo., July 10, 2015 /PRNewswire-USNewswire/ -- Digital consumer engagement platform developer, Dātu Health, announced today that it has secured a 5-year, $25 million engagement with St. Joseph Health (SJH). The agreement builds upon the existing two-year partnership between Dātu and SJH.

Collaborative Care Programs for diabetes, wellness, and pregnancy will continue in the engagement, as well as future development of key new programs targeting SJH customers with various health needs and goals. In addition, the partners will work jointly to enhance Dātu's sophisticated Persuasion Engine technology that will enable SJH to influence patient behavior and advance their population health management objectives.

Powered by proven behavioral health models, Dātu's Persuasion Engine is a set of rules, content and "nudges" that SJH will provide to each program member through a rich mobile experience customized to his or her unique needs. SJH will harness the platform to extend care models through the digital channel and deepen the relationships it has with community members. 

"Our value-based contracting and population management strategies require that we extend the sacred encounters we deliver beyond the four walls of our physical locations and into people's every day lives," said Deborah Proctor, SJH's President and Chief Executive Officer. "Dātu's platform and team give us that capability and we are excited to continue to collaborate with them." 

Andy Parham, President and CEO of Dātu Health, is enthusiastic about continuing the work that Dātu began with SJH in August of 2013. "SJH is a truly innovative health system with leadership that embraces and invests in new ways to deliver its mission. We hope that this collaboration will create a model for how health systems can fully harness the growing number of new digital health tools."

About Dātu Health:
Dātu is a digital health company with headquarters in Boulder, Colorado. The company has developed a digital platform for engaging consumers daily in their health with the goal of influencing the biggest driver of adverse health outcomes: everyday behavior. 

The platform, which is called a Persuasion Engine™, harnesses a growing flood of data – clinical, patient reported and more – to create an experience that is tailored to each person's unique health goals, lifestyle and motivators. Embedded in the platform are evidence-based behavioral science models that allow for the delivery of highly personalized nudges and the ability to learn over time the most effective methods for impacting everyday behavior.  

To learn more about Dātu's approach, see the short video at password is "day2". You can also visit our website at

About St. Joseph Health:
St. Joseph Health (SJH) is a $5.5 billion not-for-profit integrated Catholic health care delivery system sponsored by the St. Joseph Health Ministry. SJH's comprehensive range of services includes 16 acute care hospitals, home health agencies, hospice care, outpatient services, skilled nursing facilities, community clinics and physician organizations throughout California, Texas, and New Mexico. Collectively, the 24,000 dedicated employees and 6,000 outstanding SJH physicians deliver care to more than 137,000 inpatients and 3.6 million outpatients each year. Throughout its comprehensive regions of care, SJH strives to provide perfect care while building the healthiest communities and ensuring every encounter is sacred. These extraordinary efforts have been recognized locally and nationally, including distinctions in US News & World Report and Magnet recognition. Guided by the traditions of its founders, the Sisters of St. Joseph of Orange, SJH is committed to maintaining a continuum of care that matches the diverse needs of its communities. For more information, visit


SOURCE Datu Health