Steak 'n Shake Debuts in Santa Monica

SANTA MONICA, Calif., Oct. 28, 2014 /PRNewswire/ -- Steak 'n Shake^®, a classic American brand and home of hand-crafted, premium Steakburgers^TM and hand-dipped milkshakes, opened in Santa Monica's famous Third Street Promenade. The highly anticipated opening, which marks Steak 'n Shake's coast-to-coast expansion, was celebrated by Steak 'n Shake fans with a special ribbon cutting ceremony and launch party fit for Hollywood.

The restaurant features a counter-service model, offers a simple menu consisting of only the freshest ingredients, and serves up its famous 100% beef Original Double 'n Cheese Steakburger, along with hand-dipped milkshakes. The Santa Monica Steak 'n Shake also features "The Signature Steakburger®" – a thick, six-ounce, all natural 100% beef Steakburger made of only the top grade of the finest cuts of meat, with no preservatives, hormones or antibiotics. The menu also features Thin 'n Crispy fries that are fresh, hand-cut daily in the restaurant and created from the finest russet potatoes. The innovative restaurant also serves beer and fine wine.

The restaurant's ambience is unmatched with architecture designed to be sleek, modern, inviting and suitable for everyone's enjoyment. The venue also takes advantage of Santa Monica's sunshine with outside seating where guests who can enjoy a view of the Promenade.

"For 80 years, Steak 'n Shake has served guests the finest burgers and shakes in the business. Now we're thrilled to introduce our freshness, quality and great value to the West Coast in the iconic Santa Monica community," said Jim Flaniken, SVP Marketing for Steak 'n Shake. "The Santa Monica restaurant and our recently opened office in Los Angeles speak to our commitment to expanding through franchising in the Western United States."

Steak 'n Shake guests enjoyed a festive celebration with unique beats from female celebrity DJ Casey Connor and enjoyed photo opportunities with the Maxim girls in attendance. YouTube celebrity and ardent Steak 'n Shake fan iJustine (Justine Ezarik) was on hand to share the experience real-time via social media, and a photo booth gave guests a one-of-a-kind souvenir from the day.

The first 100 customers in line for the grand opening celebration received free Steak 'n Shake for a year.

To continue the celebration online, Steak 'n Shake is hosting a social contest allowing all fans/followers to participate nationwide. In order to enter, fans must share a photo showing why they love Steak 'n Shake, using the hashtag #SNScoast2coast. Five lucky winners will be awarded free Steak 'n Shake for a year.

The Santa Monica opening is the latest step in Steak 'n Shake's continued expansion – both geographically and with new formats. Steak 'n Shake is a top five performer in the "QSR 50 Burger Segment" based on average sales per restaurant, according to the latest QSR Magazine rankings, and the chain recently opened its first European locations in Ibiza, Spain, and Cannes, France. 

For additional information, visit www.steaknshake.com or www.facebook.com/steaknshake.

About Steak 'n Shake
Steak 'n Shake is a classic American brand serving premium burgers and shakes in more than 500 restaurants across the country and the world. Since 1934, Steak 'n Shake has served hand-crafted, premium Steakburgers and hand-dipped milkshakes. Their famous slogan "In Sight It Must Be Right" is brought to life though the highest quality food ingredients and friendly, knowledgeable associates.  Steak 'n Shake is a Biglari Holdings company.

Photo - http://photos.prnewswire.com/prnh/20141028/155046

SOURCE Steak 'n Shake

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