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2014

Stiefel, a GSK Company, Brings Acne Innovation Directly to Consumers with MaxClarity™

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RESEARCH TRIANGLE PARK, N.C., July 27 /PRNewswire/ -- Stiefel, a GSK company, announced today that its new over-the-counter acne regimen is now widely available to U.S. consumers. The MaxClarity™ System uses VersaFoam® technology, which allows two proven acne fighting ingredients, benzoyl peroxide and salicylic acid, to penetrate the skin quickly and fight acne at the source before it becomes a pimple.

"Many of my patients have seen prompt improvement in their acne, some as early as the first week," commented Lawrence Green, M.D., MaxClarity Clinical Investigator and Board Certified Dermatologist.

In a recent clinical trial, two-thirds of users experienced clinically significant improvement in their acne in one week and four-fifths of users experienced clinically significant improvements in 4 weeks, with little to no irritation or redness. The MaxClarity System provides consumers with an acne solution that is easy to use, effective and backed by science from dermatology experts.  The system includes:

  • The MaxClarity™ Foam Deep Cleanser – A wash-off foam with 2.5% benzoyl peroxide that cleans and treats acne on the face, chest, and back.
  • The MaxClarity™ Foam Advanced Acne Treatment – An invisible, leave-on foam with 2.5% benzoyl peroxide that dries quickly and fights acne during the day.
  • The MaxClarity™ Foam Rejuvenating Toner – A leave-on foam with 0.5% salicylic acid that exfoliates dead skin cells to reveal a healthier, glowing complexion.

"The science behind this three-part foam acne treatment system leverages Stiefel's 163 years of expertise in dermatology," said Bill Humphries, president, Stiefel. "MaxClarity™ was developed with valuable input from dermatologists. That's why if for any reason a consumer doesn't respond to this treatment, we encourage them to visit their dermatologist."

Purchases can be made online or by calling a toll-free phone number.  It also is being supported through commercials that are running on national cable networks. For more information, please visit www.MaxClarity.com.  

About Stiefel, a GSK company

Stiefel, a GSK company, is committed to advancing dermatology and skin science around the world to help people achieve healthy, beautiful skin.  Stiefel's dedication and drive for innovation, along with its sole focus on pharmaceutical, over-the-counter and aesthetic dermatology products, has established Stiefel as the world leader in the skin health industry. To learn more about Stiefel, visit www.stiefel.com.

SOURCE Stiefel, a GSK company



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