NEW YORK and BURLINGTON, Vt., March 2, 2017 /PRNewswire/ -- Stoli® Vodka, original premium vodka with uncompromising quality since 1938, and leading Premium Alternative Mountain lifestyle brand Burton®, today announced a partnership that brings together two bold brands that are best served cold. Stoli is the Official Vodka of the 2017 Burton U.S. Snowboarding Championships in Vail, CO, February 28-March 4, 2017.
The partnership will extend beyond the U.S. Open in 2017 with Stoli pouring cocktails during events hosted by Burton at its flagship store locations nationally. Stoli has also ordered a limited edition Stoli branded Burton snowboard that fans 21 years of age and older can win through a text to win consumer promotion concluding at end of March. Stoli began its participation at winter sports in 2016 and continued it last month at Shaun White's Air + Style Festival, which features a weekend of sports and music entertainment in Los Angeles.
"For us, partnering with an iconic, pioneering brand like Burton Snowboards is a natural fit for Stoli Vodka as we both share a core brand DNA of being unapologetically original," said Russell Pareti, US brand director, Stoli Vodka. "The U.S. Open is an exciting place for us to begin, and we are looking forward to continuing throughout the year and into the future, bringing collaborative, premium experiences to the next generation of snowboarders."
At the 2017 Burton U.S. Snowboarding Championships, Stoli will host an outdoor bar and lounge at the base of the Golden Peak competition venue at Vail Resort, serving signature cocktails which will also be available at Stoli-Burton co-sponsored Après All Day events at five locations throughout the week. Additionally, Stoli will have signage throughout the competition venues during the live events airing on FS2 and streaming live on Red Bull TV.
Signature Stoli-Burton U.S. Open Cocktails:
The Warm Up
Top with whipped cream
Stoli Ginger Beer
Lemon Ginger Shrub
About Stoli Group USA, LLC
Stoli Group USA is the proud importer and marketer of the Stolichnaya® brand of premium vodkas and Stoli® Ginger Beer, ultra-premium elit® Vodka, Louisiana-distilled Bayou® Rum, artfully designed KAH® Tequila, Kentucky Owl® Bourbon founded in 1879, Achaval-Ferrer™ from Argentina, and Arinzano wines of Spain. Formed in 2013, Stoli Group USA is headquartered in New York City and is a subsidiary of SPI Group in Luxembourg.
About Burton Snowboards
In 1977, Jake Burton Carpenter founded Burton Snowboards out of his Vermont barn and has dedicated his life to snowboarding ever since. Burton has played a pivotal role in growing snowboarding from a backyard hobby to a world-class sport by creating groundbreaking products, supporting a team of top snowboarders and pushing resorts to allow snowboarding. Today, Burton designs and manufactures industry-leading products for snowboarding and the snowboard lifestyle, including snowboards, boots, bindings, outerwear and layering as well as year-round apparel, packs/bags and accessories. Privately held and owned by Jake and his wife, Burton CEO Donna Carpenter, Burton's headquarters are in Burlington, Vermont with offices in Austria, Japan, Australia, Canada and China. For more information on Burton, head to www.burton.com and follow our line at facebook.com/burtonsnowboards, twitter.com/burtonsnowboard and @burtonsnowboards on Instagram.
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SOURCE Stoli Group USA, LLC