Stolichnaya® Premium Vodka Expands Line Of Indulgent Flavor Offerings With Stoli® Salted Karamel™
Pioneering Vodka Brand Introduces First Ever Salted Caramel Combination To Vodka Category
NEW YORK, July 2, 2012 /PRNewswire/ -- This summer, Stolichnaya® Premium vodka introduces Stoli® Salted Karamel™, the world's first salted caramel flavored vodka. Inspired by the ever popular confection, Stoli® Salted Karamel™ offers the perfect balance of sweet and savory - golden brown caramel delicately enhanced with salt. Following the launch of Stoli® Chocolat Razberi, Stoli® Salted Karamel™ will be the second flavor in the brand's line of indulgent flavor offerings, a category that Stoli® continues to pioneer by introducing unique and authentic flavor combinations. Salted Karamel™ possesses an elegant quality and a smooth finish, making it the perfect delight on the rocks or in a variety of mixed drinks.
"Stoli® Salted Karamel™ is a perfect addition to the brand's existing premium vodka flavor portfolio and we are excited to be the first brand to introduce this new flavor combination to the vodka category," said Val Mendeleev, CEO of SPI Group. "Stoli® is a pioneering brand that is constantly evolving and creating new trends within the industry; we pride ourselves with providing original offerings to our fans," added Mendeleev.
On the mouth, consumers will enjoy sweet caramelized sugar and soft English toffee, balanced with a light saltiness that draws out the caramel for a creamy-silky textured mouth-feel. The liquid's aromas include a harmony of rich caramel candy and perfectly toasted sugar. Stoli® Salted Karamel™ is packaged in a lustrous frosted bottle featuring a spoon of warm caramel sprinkled with sea salt cascading down the side of the bottle. The reverse side of the bottle features an embossed Stoli® logo and one of the many cocktail recipes that showcases the versatility of this flavor (see below recipes).
"Next to chocolate, market research has shown that caramel is the most popular indulgent flavor offering and that savory flavor combinations are currently one of the fastest growing trends," said Lisa Pfenning, Category Director – Stolichnaya®, William Grant & Sons. "The exciting launch of Stoli® Salted Karamel™ will be supported via targeted media buys in key markets and the flavor will be brought to life via unique sampling events at key on-and-off premise accounts featuring a variety of signature cocktails and shots," added Pfenning.
Stoli® Salted Karamel™ will be introduced in July, 2012 with nationwide distribution available in 50mL ($2.49 - $2.99), 375mL ($12.99 - $15.99), 750mL (SRP $23.99), 1L (SRP $31.99), 1.75mL (SRP $41.49) sizes. In addition to Stoli® Salted Karamel™ the Stolichnaya® Flavored Premium vodka portfolio currently includes Chocolat Razberi™, White Pomegranik™, Ohranj™, Blueberi™, Razberi™, Vanil™, Citros™, Cranberi™, Peachik™, Strasberi™, Gala Applik™, Wild Cherri™, Hot and Sticki™.
2 parts Salted Karamel™
1 part Sailor Jerry Spiced Rum
½ part Creme De Banana
Splash of Milk
Shake over ice and strain into martini or shot glass or can be done as a frozen drink
Salted Karamel Macchiato Martini
2 parts Salted Karamel ™
1 part Kahlua or Coffee Brandy
Shake over ice and strain into Martini glass
Salted Tootsie Roll
2 parts Salted Karamel™
1 part Dark Creme De Cacao
Splash of Orange Juice
Shake over ice and serve as shot or martini
*Savor Stoli® Responsibly*
Stolichnaya® Premium vodka is known for its award winning flavor, impeccable clarity and sleek, sensual undertones. Long considered a trailblazer in the vodka industry, Stolichnaya® is a brand constantly on the verge. The Stolichnaya® portfolio includes Stolichnaya® Premium vodka, Stolichnaya® 100 Proof Premium vodka, the super-premium Stolichnaya® Gold and the ultra-premium elit™ by Stolichnaya®. Stolichnaya® Flavored Premium vodka portfolio currently includes Chocolat Razberi™, White Pomegranik™, Wild Cherri™, Ohranj™, Blueberi™, Razberi™, Vanil™, Citros™, Cranberi™, Peachik™, Strasberi™, Gala Applik™, Hot and Sticki. For more information visit www.stoli.com or follow on Facebook at www.facebook.com/stoli and on Twitter @Stoli.
About William Grant & Sons
William Grant & Sons, Ltd. is an independent family-owned distiller headquartered in the United Kingdom and founded by William Grant in 1887. Today, the luxury spirits company is run by the fifth generation of his family and distills some of the world's leading brands of Scotch whisky, including the world's most awarded single malt Glenfiddich®, The Balvenie® range of handcrafted single malts and the world's fourth largest blended Scotch Grant's® as well as other iconic spirits brands such as Hendrick's® Gin, Sailor Jerry® Rum, Tullamore Dew Irish Whiskey and the award-winning Milagro® Tequila.
Among the most recent accolades for the well-awarded company, William Grant & Sons was honored as the "Distiller of the Year" by the International Wine & Spirit Competition for the second year running and the fourth time since 1999. When counted along with the same designation from the International Spirits Challenge, William Grant & Sons has received this title an unprecedented nine times in the past 12 years.
Founded in 1964, William Grant & Sons USA is a wholly-owned subsidiary of William Grant & Sons, Ltd. and features one of the fastest growing spirits portfolios in the USA with brands including Glenfiddich, The Balvenie, Hendrick's Gin, Sailor Jerry Rum, Tullamore Dew Irish Whiskey, Milagro Tequila, Stolichnaya Vodka, Grant's, Hudson Whiskey, Gibson's Finest, Monkey Shoulder, Clan MacGregor, Reyka Vodka, Solerno Blood Orange Liqueur, Lillet, Art In The Age, The Knot and BOLS cordials. The company has offices in New York City (sales and marketing) and Edison, NJ (bottling and warehouse facilities). For more information on the company and its brands, please visit www.grantusa.com.
SOURCE Stolichnaya Vodka
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