CHICAGO, Jan. 14, 2016 /PRNewswire/ -- STRATA, the leader in media buying and selling software, announced today that iHeartMedia's vast digital audio inventory is now available to ad buyers through STRATA's systems. This will give over 1,000 advertising agencies the ability to access iHeartMedia's digital inventory using STRATA's media buying system.
Through a customized solution built for iHeartMedia inventory, STRATA provides access to iHeartMedia's digital platform, which is available via desktop, mobile, in-car digital dashboards, tablets, gaming consoles and home entertainment systems. Ad buyers and agencies can easily view iHeartMedia's digital audio inventory in STRATA's systems, including data on local markets, audience, and ratings.
"We're thrilled to be partnering with iHeartMedia. Integrating their inventory into our systems is welcomed by our over 1,000 STRATA agencies, all of whom will now have access to the wide range of digital audio advertising opportunities that iHeartMedia offers," said Judd Rubin, Vice President of STRATA. "The ability to target digital audio buys to specific audiences and markets, and to do so efficiently, is critical functionality for ad buyers who are working in an increasingly complex ad marketplace."
"We're pleased to collaborate with STRATA to make our digital inventory available within its systems, giving its over one thousand advertising agencies the ability to effectively and efficiently reach our audiences through our extensive digital platform and assets," said Radha Subramanyam, iHeartMedia's President of Research and Insights.
STRATA is the only system provider that connects both media buyers and sellers. The custom solutions supplied by STRATA empower clients to sell and efficiently purchase all media types including cable, broadcast, newspaper, radio, outdoor and digital advertising mediums. On average, over $50 Billion in advertising dollars flow through STRATA systems per year.
As the system of choice for over 1,000 agencies nationally, STRATA provides media technology that enables organizations to lead rather than react to industry developments. By transforming the way advertisements are placed and tracked, STRATA adds a new level of transparency to campaigns that is necessary in the ever-evolving media world.
With 245 million monthly listeners in the U.S., 87 million monthly digital uniques, over 75 million social followers and 196 million monthly consumers of its Total Traffic and Weather Network, iHeartMedia has the largest reach of any radio or television outlet in America. It serves over 150 markets through 858 owned radio stations, and the company's radio stations and content can be heard on AM/FM, HD digital radio, satellite radio, on the Internet at iHeartRadio.com and on the company's radio station websites, on the iHeartRadio mobile app, in enhanced auto dashes, on tablets and smartphones, and on gaming consoles.
iHeartRadio, iHeartMedia's digital radio platform, is the No. 1 all-in-one digital audio service with over 700 million downloads; it reached its first 20 million registered users faster than any digital service in Internet history and reached 70 million users faster than any other radio or digital music service and even faster than Facebook. The company's operations include radio broadcasting, online, mobile, digital and social media, live concerts and events, syndication, music research services and independent media representation. iHeartMedia is a division of iHeartMedia, Inc. (OTCBB: IHRT). Visit iHeartMedia.com for more company information.