"The Early Adopters" Report uncovers that most oppose a third party, many are new to politics

CHICAGO, March 2 /PRNewswire-USNewswire/ -- A new study released today reveals that Tea Party activists are motivated by feelings of responsibility to future generations and belief in America's founding principles, but still struggle with questions of leadership and identity. The study conducted by Sam Adams Alliance, The Early Adopters: Reading the Tea Leaves, also reveals that Tea Party activists are a diverse group trying – often for the first time – to change the political landscape by holding elected officials more accountable. The results of the full report can be found at www.activistinsightsreport.com.

The Sam Adams report offers the first-ever insights into the Tea Party movement that include a survey sample made up entirely of recognized Tea Party activists.

"A lot of surveys have focused on the Tea Party movement, but they've been about what others think of them, and don't reveal the motives of actual Tea Partiers," said Sam Adams Alliance chairman Eric O'Keefe. "We decided to learn what the Tea Party leaders are up to the old fashioned way: We asked them."

The findings confirm that a large number of Tea Party activists are politically involved for the first time. 47 percent of activists surveyed said that they were "uninvolved" or "rarely involved" in politics before their participation in Tea Party groups.

Three political issues stood out as being the most important to Tea Party activists. When asked which issues were "very important" to them, 92 percent said "budget," 85 percent said

"economy," and 80 percent said "defense." No respondents listed social issues as an "important direction" for the movement.

Other findings of the study include:

• 86 percent oppose the formation of a third-party.
• 36 percent support a 2012 Sarah Palin Presidential candidacy.
• 81 percent have a website for their organization.
• 90 percent cited "to stand up for my beliefs" when characterizing their initial reason for involvement.
• 62 percent identified as Republicans, 28 percent as Independents, 10 percent as "Tea Party"

Extensive interviews revealed that many are struggling with questions of leadership, purpose, and identity, but they are driven by an overwhelming, often personal, feeling that future generations' well-being weighs on their shoulders. Many of those interviewed also referenced a need for better branding of the movement so they are not seen as extremists, and cited new friendships as one of the most rewarding benefits of involvement.

The results of the study are based on in-depth "laddering" interviews to determine activists' core connections to the movement, and to understand what their hopes and fears are for the country and the Tea Parties themselves. The Early Adopters also included a survey of more than 50

Tea Party activists from around the country, and an analysis of 80 Tea Party leaders' business cards to examine their use of color, word-choice, and self-described role.

For the full report findings, survey questions, methodology, and a preview video visit www.activistinsightsreport.com, or www.samadamsalliance.org.

Survey director Anne Sorock, and Sam Adams Alliance chairman Eric O'Keefe are available to discuss the report and its findings. To schedule an interview, please contact:

Evan Peterson

312-920-0080

epeterson@samadamsalliance.org

Sam Adams Alliance is a non-profit organization that works to raise awareness of free market principles and policies, and build capacity in marketing and public relations for individuals and organizations who support free-market ideas. For more information, visit http://www.samadamsalliance.org.

SOURCE Sam Adams Alliance

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