Stylish Honda Accord and Civic Lead Honda September Sales; Acura's Newest Products Continue to Advance Brand Growth September sales help Honda maintain a 8.7-percent year-to-date sales climb; Civic sales up 6.7 percent

TORRANCE, Calif., Oct. 1, 2013 /PRNewswire/ -- American Honda today reported September 2013 U.S. sales of 105,563 units, a decrease of 9.9 percent compared with September 2012 (a decrease of 2.1 percent based on the Daily Selling Rate (DSR*)), while year-to-date sales remain up 7.9 percent over 2012. Reflecting Honda's consistent focus on retail sales, the Honda brand posted September 2013 sales of 93,915 units, a decrease of 8.7 percent compared with September 2012 (a decrease of 0.7 percent based on the DSR). Acura U.S. September sales of 11,648 units decreased 18.9 percent compared with September 2012 (a decrease of 11.9 percent based on the DSR).

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Honda

  • Strong sales of the Accord continue, up 13.8 percent year to date, on sales of 25,176 units in September
  • Honda light truck sales are up 7.8 percent year to date compared to 2012 helped by the Ridgeline, which tallied a 7th straight month of sales gains in September, up 9.9 percent compared to 2012
  • Solid September sales of 22,983 units keep Civic up 8.3 percent year to date and 6.7 percent compared with last September

"Even as we catch our breath from all-time record August sales and with two fewer selling days this month, the Honda brand continues on a strong pace for the year," said John Mendel, executive vice president of sales at American Honda. "The already strong appeal of the Accord lineup will grow even greater with the launch late this month of the 2014 Accord Hybrid, which delivers 50 mpg1 city EPA-rated fuel economy."

Acura

  • Acura light truck sales including the all-new 2014 MDX and 2014 RDX are up 16.2 percent year to date compared to this point in 2012
  • RDX sets 17th successive monthly record, with sales of 3,022 units
  • MDX remained the top selling Acura model in September, with sales of 4,539 units

"With the all-new 2014 MDX luxury SUV hitting the sweet spot for upscale family shoppers, Acura is well positioned heading into the fall selling season," said Jeff Conrad, vice president of Acura sales.

*The daily selling rate (DSR) is calculated with 23 days for September 2013 and 25 days for September 2012. Year-to-date, the DSR is calculated with 229 days for 2013 and 230 days for 2012. All other percentages in release are unadjusted; see table for adjusted DSR figures.

1 Based on 2014 EPA mileage ratings. Use for comparison purposes only. Actual fuel mileage will vary depending on driving conditions, how the vehicle is driven and maintained, lithium-ion battery age/condition, and other factors.

American Honda Vehicle Sales For September 2013


Month-to-Date

Year-to-Date


September

September

DSR**

MoM

September

September

DSR**

YoY


2013

2012

% Chg.

% Chg.

2013

2012

% Chg.

% Chg.

American Honda Total

105,563

117,211

-2.1%

-9.9%

1,159,012

1,066,458

9.2%

8.7%

   Total Car Sales 

56,773

62,657

-1.5%

-9.4%

635,922

585,649

9.1%

8.6%

   Total Truck Sales

48,790

54,554

-2.8%

-10.6%

523,090

480,809

9.3%

8.8%

      Honda Total Car Sales

52,703

55,969

2.4%

-5.8%

583,757

528,965

10.8%

10.4%

      Honda Total Truck Sales

41,212

46,876

-4.4%

-12.1%

454,425

421,720

8.2%

7.8%

      Acura Total Car Sales

4,070

6,688

-33.9%

-39.1%

52,165

56,684

-7.6%

-8.0%

      Acura Total Truck Sales

7,578

7,678

7.3%

-1.3%

68,665

59,089

16.7%

16.2%

Domestic Car Sales 

50,543

55,182

-0.4%

-8.4%

568,898

508,372

12.4%

11.9%

   Honda Division

48,078

50,209

4.1%

-4.2%

533,866

475,395

12.8%

12.3%

   Acura Division

2,465

4,973

-46.1%

-50.4%

35,032

32,977

6.7%

6.2%

Domestic Truck Sales 

48,787

54,172

-2.1%

-9.9%

523,013

442,143

18.8%

18.3%

   Honda Division

41,209

46,494

-3.7%

-11.4%

454,348

383,054

19.1%

18.6%

   Acura Division

7,578

7,678

7.3%

-1.3%

68,665

59,089

16.7%

16.2%

Import Car Sales

6,230

7,475

-9.4%

-16.7%

67,024

77,277

-12.9%

-13.3%

   Honda Division

4,625

5,760

-12.7%

-19.7%

49,891

53,570

-6.5%

-6.9%

   Acura Division

1,605

1,715

1.7%

-6.4%

17,133

23,707

-27.4%

-27.7%

Import Truck Sales

3

382

-99.1%

-99.2%

77

38,666

-99.8%

-99.8%

   Honda Division

3

382

-99.1%

-99.2%

77

38,666

-99.8%

-99.8%

MODEL BREAKOUTS BY DIVISION









Honda Division Total

93,915

102,845

-0.7%

-8.7%

1,038,182

950,685

9.7%

9.2%

    Fit

3,981

4,660

-7.1%

-14.6%

41,021

38,578

6.8%

6.3%

     Memo:  Fit-EV

35

16

137.8%

118.8%

455

32

1328.1%

1321.9%

   Accord 

25,176

29,182

-6.2%

-13.7%

282,102

247,847

14.3%

13.8%

     Memo:  Accord PHEV

51

0

0.0%

0.0%

349

0

0.0%

0.0%

   Civic *

22,983

21,546

15.9%

6.7%

253,561

234,029

8.8%

8.3%

     Memo:  Civic Hybrid

402

493

-11.4%

-18.5%

4,818

5,661

-14.5%

-14.9%

   S2000

0

0

0.0%

0.0%

2

0

0.0%

0.0%

   Insight

299

246

32.1%

21.5%

3,519

5,047

-30.0%

-30.3%

   CR-Z

264

335

-14.3%

-21.2%

3,546

3,461

2.9%

2.5%

   FCX Clarity

0

0

0.0%

0.0%

6

3

100.9%

100.0%

   Odyssey  

7,714

11,365

-26.2%

-32.1%

98,511

97,824

1.1%

0.7%

   Crosstour 

1,235

2,138

-37.2%

-42.2%

12,907

14,995

-13.5%

-13.9%

   Pilot 

9,659

10,045

4.5%

-3.8%

100,355

85,288

18.2%

17.7%

   CR-V *

21,439

22,268

4.6%

-3.7%

229,082

213,381

7.8%

7.4%

   Element 

0

0

0.0%

0.0%

2

3

-33.0%

-33.3%

   Ridgeline

1,165

1,060

19.5%

9.9%

13,568

10,229

33.2%

32.6%

Acura Division Total

11,648

14,366

-11.9%

-18.9%

120,830

115,773

4.8%

4.4%

   TL 

1,102

3,236

-63.0%

-65.9%

19,762

26,848

-26.1%

-26.4%

   TSX

1,294

1,681

-16.3%

-23.0%

14,183

23,378

-39.1%

-39.3%

     Memo:  TSX Wagon

141

308

-50.2%

-54.2%

1,632

3,044

-46.2%

-46.4%

   ILX

1,363

1,737

-14.7%

-21.5%

15,270

6,129

150.2%

149.1%

     Memo:  ILX Hybrid

108

140

-16.1%

-22.9%

1,236

535

132.0%

131.0%

   RLX

311

34

894.2%

814.7%

2,950

329

800.6%

796.7%

   MDX

4,539

4,692

5.2%

-3.3%

34,803

38,646

-9.6%

-9.9%

   ZDX 

17

48

-61.5%

-64.6%

323

642

-49.5%

-49.7%

   RDX  

3,022

2,938

11.8%

2.9%

33,539

19,801

70.1%

69.4%

Selling Days

23

25



229

230



   *  Honda and Acura vehicles are made of domestic & global sourced parts.


 **  Daily Selling Rate





Month to Date

Year-to-Date


September

September

DSR**

MoM

September

September

DSR**

YoY


2013

2012

% Chg.

% Chg.

2013

2012

% Chg.

% Chg.










Hybrid

1,124

1,214

0.6%

-7.4%

13,468

14,704

-8.0%

-8.4%

 

 

 

SOURCE American Honda Motor Co., Inc.



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