"As subscription models continue to proliferate across categories of commerce, consumer behavior demonstrates that compelling offerings delivered over time provide more delight than one-time purchases," said Dan Burkhart, CEO of Recurly. "In addition to the subscription 'box-of-the-month' category, we saw noteworthy growth in companies specializing in digital goods and services, shining a spotlight on how subscription businesses are propelling the growth of the digital economy."
The four-day period from Black Friday to Cyber Monday 2016 experienced strong TPV growth overall, with top performing subscription businesses experiencing a growth rate of 115 percent when compared to the four-day holiday weekend period in 2015. Black Friday experienced the largest increase in TPV at 188 percent as compared to other days in the study period.
Recurly also measured the effect of sales promotions and found that coupon redemptions grew 43 percent on Cyber Monday from redemption rates seen in 2015. Overall, Cyber Monday saw three times more coupon redemptions than other days during the study period, while Black Friday saw two-and-a-half times more redemptions.
The company examined a sample of more than 450 business-to-consumer (B2C) subscription businesses during a two-week study period that included Black Friday and Cyber Monday, the traditional start of the holiday shopping season. Specific dates of the study period were Monday, November 14, 2016 to Monday, November 28, 2016. In 2016, the date of Black Friday was November 25 and Cyber Monday was November 28.
Recurly, Inc. delivers flexible enterprise-grade subscription management to thousands of SaaS, media, mobile, consumer goods, productivity and publishing businesses worldwide. Businesses like AccuWeather, Sling Media, JibJab Media, Asana, HubSpot and Twitch.tv depend on Recurly's ability to cut through the complexity of subscription management to drive recurring revenue growth. Since its launch in 2010, Recurly has deployed subscription billing for thousands of companies in 32 countries, making it the most trusted pure-play provider of subscription management services. Recurly is PCI-DSS Level 1, SAS 70 / SSAE 16 Compliant. For more information, visit https://recurly.com.
Te Smith, Recurly
Ashley Dolezal, Zeno Group for Recurly
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SOURCE Recurly, Inc.