MILFORD, Conn., Oct. 3, 2012 /PRNewswire/ -- SUBWAY® restaurants, the world's largest restaurant chain is bringing fans a little closer to the Disney magic this fall by teaming up with Disney on a promotion for the release of the highly anticipated, stop-motion animated PG-rated feature, Disney's Frankenweenie, directed by Tim Burton and set to release on October 5th. Every SUBWAY Fresh Fit for Kids Meal™ at participating locations will come with a Disney's Frankenweenie-inspired reusable bag and glow stick, the perfect Halloween accessory while supplies last. This collaboration further amplifies the message of empowering fans of all ages to make their own unique 'creation' every time they walk in the chain's doors.
During the film's press junket, Jared "the SUBWAY® guy" Fogle took on the role of official correspondent for SUBWAY® restaurant's social media channels, giving fans a fresh take on exclusive content around the movie, including Tim Burton's insight on the making of the movie and one-on-one interviews with the movie's stars such as Winona Ryder and Martin Short.
"Working with Disney is a perfect fit for SUBWAY®, because we both have something we can offer everyone in the family," said Jeff Larson, SUBWAY® Franchisee Advertising Fund Vice President of Global Marketing Development and Activation. "A SUBWAY Fresh Fit for Kids™ Meal is an easy choice for families looking to eat better on-the-go. This collaboration provides a platform for us to communicate the options and customization available at SUBWAY® for fans of all ages."
SUBWAY® restaurants line of SUBWAY Fresh Fit for Kids™ meals include a sandwich paired with "better for you" sides and drinks, such as apple slices, low-fat milk and bottled water. Recently, SUBWAY® restaurants furthered its commitment to a "better for you" lifestyle, becoming the first restaurant to meet the American Heart Association's Heart-Check Meal Certification Program nutritional criteria. The SUBWAY Fresh Fit for Kids™ meals meet the program's criteria for levels of sodium, calories, cholesterol, saturated fat, and trans-fats.
The SUBWAY®-Disney relationship will continue through November when the brands team up to introduce Wreck-It-Ralph, which hits theaters on the second of the month and will bring legions of gamers out as it centers around video game villains and heroes.
Earlier this summer, SUBWAY® restaurants helped kick off Disney and Pixar's box office hit, Brave, the 3D animated film about an empowered young woman defying age-old customs who unleashes chaos in her kingdom forcing her to discover the true meaning of bravery. The SUBWAY Fresh Fit For Kids™ meals were also offered in Brave-inspired reusable bag, offering a one-in-five chance to win a ticket to the movie, and a code providing inside access to bonus features from the film at SubwayKids.com.
To find out more information and to view exclusive Disney's Frankenweenie content visit the SUBWAY® Facebook page or follow the brand on Twitter @subway.
About SUBWAY® Restaurants
Headquartered in Milford, Connecticut, and with regional offices in Amsterdam, Beirut, Brisbane, Miami and Singapore, the SUBWAY® brand was co-founded by Fred DeLuca and Dr. Peter Buck in 1965. Their partnership, which continues today, marked the beginning of a remarkable journey – one that has made it possible for thousands of individuals to build and succeed in their own business. In 2012, SUBWAY® restaurants became the first restaurant to meet the American Heart Association's Heart-Check Meal Certification Program nutritional criteria. This year, for the fourth straight year, the SUBWAY® brand was ranked "number one" by consumers in the Zagat® Fast Food Survey in the "Healthy Options," "Most Popular" and "Top Service" categories for food brands with 5,000 or more locations. For more information about the SUBWAY® chain, visit http://www.subway.com. Find us on Facebook: Facebook.com/subway. Follow us on Twitter: twitter.com/subwayfreshbuzz. SUBWAY® is a registered trademark of Doctor's Associates Inc.
About the Movie
From creative genius Tim Burton ("Alice in Wonderland, "The Nightmare Before Christmas") comes Disney's "Frankenweenie," a heartwarming tale about a boy and his dog. After unexpectedly losing his beloved dog Sparky, young Victor harnesses the power of science to bring his best friend back to life—with just a few minor adjustments. He tries to hide his home-sewn creation, but when Sparky gets out, Victor's fellow students, teachers and the entire town all learn that getting a new "leash on life" can be monstrous.
A stop-motion animated film, Disney's "Frankenweenie" was filmed in black and white and rendered in 3D. The talented voice cast includes: Catherine O'Hara, Martin Short, Martin Landau, Charlie Tahan, Atticus Shaffer, Robert Capron, Conchata Ferrell and Winona Ryder.
Presented by Disney, "Frankenweenie" is directed by Tim Burton, produced by Tim Burton and Allison Abbate, from a screenplay by John August, based on a screenplay by Lenny Ripps, based on an original idea by Tim Burton. Disney's "Frankenweenie" releases in U.S. theaters on October 5, 2012.
SOURCE SUBWAY Restaurants