2014

Summer is on a Roll! Samuel Adams Offers Craft Beer & Seafood Lovers the Ultimate Seasonal Pairing Samuel Adams Rolls Out the Samuel Adams® Summer Ale-Infused Lobster Roll with Partners Chef David Burke, Robinson's Prime Reserve and Red Hook Lobster Pound

BOSTON, June 5, 2012 /PRNewswire/ -- For many Americans, summertime conjures up images of sunshine, dining on fresh seafood and enjoying a chilled beer. To celebrate National Lobster Day on June 15, and the start of summer, Samuel Adams Chef Partner David Burke has created a Summer Ale-infused lobster roll recipe. Whether pairing or cooking with craft beer, Samuel Adams Summer Ale's crisp wheat character and built-in spice packet of lemon zest and Grains of Paradise complement the buttery, sweet lobster.

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"What better way to celebrate summer's arrival than to recruit our friend Chef David to help reinvent this New England dish for beer lovers across the country – and pair it with the ultimate summer beer," says Jennifer Glanville, a brewer at Samuel Adams. "Lobster's rich flavors are nicely balanced by the bright complexities of Samuel Adams Summer Ale. Squeezing fresh lemon juice on the lobster will also work perfectly with the citrus and malt flavors in the beer, adding a sweetness that works with the citrus acidity."

Beer lovers across the country don't have to travel to the shore to indulge in this seasonal specialty. Samuel Adams, in partnership with artisanal meat and seafood purveyor Robinson's Prime Reserve, makes recreating Chef Burke's recipe at home simpler than ever with Samuel Adams Summer Ale Lobster Roll Packages, available starting June 2012 at RobinsonsPrimeReserve.com.

Free lobstah? Follow Sam (@SamuelAdamsBeer) and Red Hook (@LobsterTruckNY, @LobsterTruckDC) to Catch the Cruising Crustacean

On June 8, Samuel Adams and the Red Hook Lobster Pound food truck will be serving these wicked good rolls at a secret location in Washington, D.C. during the craft beer and food experience, SAVOR. For National Lobster Day on June 15, the lobster truck will be serving up Chef Burke's lobster rolls to hungry pedestrians in Manhattan.

The first 50 visitors to reach the D.C. and NYC Red Hook Lobster Pound trucks and reference, "Sam Adams!" will receive a free Summer Ale-Infused Lobster Roll. And, the first person on the scene will also receive a Samuel Adams prize pack of summer goodies.

Lobster- and beer-lovers in each city simply need to follow Red Hook Lobster Pound (@LobsterTruckNY, @LobsterTruckDC) and Samuel Adams (@SamuelAdamsBeer) on Twitter to catch the lobster, as they'll be tweeting Red Hook's truck location in both cities. Fans are also encouraged to visit http://www.robinsonsprimereserve.com/samuel_adams.aspx  and enter the discount code, SAMADAMS, to save 30 percent on any Samuel Adams premium delivery.

Samuel Adams Summer Ale-infused lobster roll tasting and pairing notes: 

  • The Samuel Adams Summer Ale-infused lobster roll, created by Chef David Burke, embodies the warm season by combining the brew's crisp wheat character and tangy, citrusy aromas with the buttery taste found in the lobster meat.
  • Samuel Adams Summer Ale is brewed with Grains of Paradise, a cardamom-like pepper from Africa, first used as a brewing spice in the 13th Century and rumored to have aphrodisiac properties. This peppery taste cuts through the richness of the lobster meat and balances its sweet flavors while also adding a distinct yet subtle depth to the citrus and wheat tastes of the brew.
  • Weighing in at 5.3% ABV, Samuel Adams Summer Ale is medium-bodied and hazy-gold in color.

Samuel Adams Summer Ale-infused lobster roll,
Recipe created by Samuel Adams Chef Partner David Burke:

Ingredients:

  • 16 oz. lobster meat (cooked)
  • 1/4 cup chopped celery
  • 1/4 cup chopped carrots
  • 1/4 cup diced green apples
  • 4 tsp tarragon
  • 1/2 cup mayonnaise
  • 2 Tbsp cream cheese
  • 2 Tbsp lemon juice          
  • 8 shaved scallions          
  • 4 artisanal rolls
  • 1/4 cup Samuel Adams Summer Ale

Method:

  • Mix mayonnaise, cream cheese and Samuel Adams Summer Ale together in a mixing bowl
  • Mix cooked lobster meat, celery, carrots, apples, tarragon, mayonnaise mixture, and lemon juice in a mixing bowl
  • Place one quarter of the lobster meat mixture into each bun
  • Top with shaved scallions to taste
  • Serves 4
Robinson's Prime Reserve, Samuel Adams Summer Ale-infused lobster roll packages:
  • The Samuel Adams Summer Ale-Infused Lobster Roll Package includes 4 servings of Claw & Knuckle Lobster Meat (16 oz.), 4 artisanal rolls, and 4 Samuel Adams Summer Ale Glasses for $124.95
  • The Samuel Adams Surf and Turf Package includes 4 (8oz) Aged Samuel Adams Boston Lager Cut Steaks, 4 servings of Claw & Knuckle Lobster Meat (16 oz.), 4 artisanal rolls, and 2 Samuel Adams Summer Ale Glasses and 2 Samuel Adams Boston Lager Pint Glasses for $174.95
  • Fans will receive 30% discount when using the code SAMADAMS in step one of the checkout process at Robinson's Prime Reserve

Learn more:

ABOUT THE BOSTON BEER COMPANY:

The Boston Beer Company began in 1984 with a generations-old family recipe that Founder and Brewer Jim Koch uncovered in his father's attic. Inspired and unafraid to challenge conventional thinking about beer, Jim brought the recipe to life in his kitchen.  Pleased with the results of his work, Jim decided to sample his beer with bars in Boston in the hopes that drinkers would appreciate the complex, full-flavored beer he brewed fresh in America.  That beer was aptly named Samuel Adams Boston Lager®, in recognition of one of our nation's great founding fathers, a man of independent mind and spirit.  Little did Jim know at the time, Samuel Adams Boston Lager soon became a catalyst of the American craft beer revolution.

Today, The Boston Beer Company brews more than 50 styles of beer.  It relentlessly pursues the development of new styles and the perfection of classic beers by searching the world for the finest ingredients.  Using the traditional four vessel brewing process, the Company often takes extra steps like dry-hopping, barrel-aging and a secondary fermentation known as krausening. The Company has also pioneered another revolution, the 'extreme beer' movement, where it seeks to challenge drinker's perceptions of what beer can be. The Boston Beer Company has been committed to elevating the image of American craft beer by entering festivals and competitions around the globe, and in the past five years has won more awards in international beer competitions than any other brewery in the world. As an independent company, brewing quality beer remains its single focus. Although Samuel Adams® beer is America's largest-selling craft beer, it accounts for only one percent of the U.S. beer market.  The Boston Beer Company will continue its independently-minded quest to brew great beer and to advocate for the growth of craft beer across America. For more information, please visit www.samueladams.com.

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ABOUT ROBINSON'S PRIME RESERVE:

Robinson's Prime Reserve, owned and operated by the Robinson family of Louisville, Kentucky, is the preeminent purveyor of the highest quality seafood and meats, including Lobster, Beef, Bison, Poultry, Pork, Lamb & Veal. The Robinson family's experience in the food industry began nearly a century ago, with a small general store in the rolling farmland of Kentucky, and blossomed into one of the leading purveyors of gourmet meats to world-renowned chefs and award-winning restaurants and hotels. A standard for high quality meats, Robinson's products have been served on the plates of six U.S. presidents, numerous dignitaries, celebrities and even a royal family. Robinson's Prime Reserve products have been the culinary centerpiece at highly acclaimed events such as Esquire House and the fabled Berluti Swan Club. Robinson's Prime Reserve's online store was launched in December of 2008 to provide every carnivore, foodie and connoisseur of fine living the opportunity to taste an incomparable culinary experience in the comfort of his or her own home. For more information please visit www.robinsonsprimereserve.com

Connect with Robinson's Prime Reserve:

About Chef David Burke:

Blurring the lines between chef, artist, entrepreneur and inventor, Burke stands as one of the leading pioneers in American cooking today. His fascination with ingredients and the art of the meal has fueled a career marked by creativity, critical acclaim and the introduction of revolutionary products and cooking techniques.

David Burke's unique use of ingredients and his innovative approach to cooking support our efforts to help raise the esteem of beer. Over the past four years we've teamed up to demonstrate how full-flavored craft beer can easily accompany, or even be used as an ingredient to create a meal that will suit even the most discerning palate. Craft beers are just starting to be recognized as a unique culinary tool that can bring out hidden flavors, balance complex ingredients, and pair well with bold or delicate flavors equally well.

"Craft beer comes in such a variety of styles that it can complement any meal, possibly better than wine for that reason, and can add dimension to recipes in cooking," said Chef Burke. "Samuel Adams continues to experiment with ingredients and brewing techniques, just as I experiment in my cooking, so it's been exciting to see how we've been able to push culinary boundaries through our unique partnership."

David Burke's restaurants include David Burke Townhouse, Fishtail, and David Burke at Bloomingdale's in New York, David Burke Prime (Foxwoods Casino, CT), Primehouse (Chicago, IL), and Fromagerie (Rumson, NJ). Chef Burke is also the acclaimed author of two cookbooks, Cooking with David Burke and David Burke's New American Classics.

Connect with Chef David Burke:

ABOUT RED HOOK LOBSTER POUND:

The Red Hook Lobster Pound, founded by Ralph Gorham and Susan Povich, is a traditional Maine-style market serving quality Maine lobster. Operating in New York City and Washington D.C., Red Hook Lobster Pound has three rolling food trucks, (one in New York and two in Washington D.C.), pop-up locations at many city outdoor and indoor markets, and puts on lobster boils all spring, summer and fall at various venues, including bars and restaurants.

Connect with Red Hook Lobster Pound:

SOURCE Samuel Adams



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