Suning Showcases Commitment To Driving High-End Consumption In China With Grand Celebration Of Bellagio Shanghai

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Suning Appliance Group Co., Ltd

Jun 12, 2018, 08:00 ET

SHANGHAI, June 12, 2018 /PRNewswire/ -- This weekend famous Chinese actress Jiang Shuying, Hollywood renowned composer Wang Zongxian, leading photographer Sun Jun and contemporary cultural scholar Yu Qiuyu were among the celebrities at a grand celebration of Bellagio Shanghai to mark the premiere of the theme 'Bellagio Only' of the iconic five-star hotel launched by Suning Real Estate – a subsidiary of China's commercial giant Suning Holdings Group – and Diaoyutai MGM Hospitality, the joint venture between Diaoyutai State Guesthouse and MGM Resorts International.

‘NOTHING SHORT OF UNFORGETTABLE’ - Brand film of Bellagio Shanghai directed by Lu Chuan
‘NOTHING SHORT OF UNFORGETTABLE’ - Brand film of Bellagio Shanghai directed by Lu Chuan
The grand celebration of Bellagio Shanghai has brought a star-studded night to the North Bund this weekend
The grand celebration of Bellagio Shanghai has brought a star-studded night to the North Bund this weekend
Management of Suning and MGM attended the event together to celebrate the premiere of the brand in China
Management of Suning and MGM attended the event together to celebrate the premiere of the brand in China
Actress Jiang Shuying and plenty of celebrities’ attendance emphasized the importance of culture and art to the brand
Actress Jiang Shuying and plenty of celebrities’ attendance emphasized the importance of culture and art to the brand
Three dynamic performances were brought to Shanghai by MGM to create an original experience of the Las Vegas emotion
Three dynamic performances were brought to Shanghai by MGM to create an original experience of the Las Vegas emotion
The exciting atmosphere of the grand celebration was also brought to the Times Square of New York
The exciting atmosphere of the grand celebration was also brought to the Times Square of New York
‘NOTHING SHORT OF UNFORGETTABLE’ - Brand film of Bellagio Shanghai directed by Lu Chuan
The grand celebration of Bellagio Shanghai has brought a star-studded night to the North Bund this weekend Management of Suning and MGM attended the event together to celebrate the premiere of the brand in China Actress Jiang Shuying and plenty of celebrities’ attendance emphasized the importance of culture and art to the brand Three dynamic performances were brought to Shanghai by MGM to create an original experience of the Las Vegas emotion The exciting atmosphere of the grand celebration was also brought to the Times Square of New York

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The hotel represents Suning's ambition to play a leading role in bringing high-end international brands and experiences to China. The company, one of the largest non-state owned enterprises in China, has leveraged the strengths and resources from its expertise in eight industries to provide guests at the Bellagio Shanghai – the second Bellagio hotel in the world to follow the legendary Las Vegas original – with a more unique experience.

This vision was evident at the star-studded night celebrating the special event where an array of activity, true to the Bellagio brand's promise of 'nothing short of forgettable', attracted familiar faces from the world of entertainment, culture and business. The guest list emphasised the importance of culture and art to the prestigious Bellagio brand – a story brought to life in a premiere by famous film director Lu Chuan, who was also in attendance.

Projected onto a 17-meter tall, 270-degree LED screen in the hotel's Atrium and starring actress Tang Jingmei and international supermodel Mariusz, Lu Chuan's film created the artistic visual fantasy to tell the story of a gentleman recalling fond memories, each representing the Bellagio brand's values of elegant, romantic, beautiful and artistic. It was one of many surprises for the invitation-only audience. MGM, known for its spectacular live performances, also brought a flavour of Las Vegas to Shanghai with a series of special performances including the world-renowned Blue Man Show.

In the Grand Ballroom, which features a seven-metre high ceiling, several Michelin starred chefs including Julian Serrano, founder of the award-winning Italian restaurant LAGO which he has brought to the new Bellagio Shanghai, demonstrated their flair with concoctions to stimulate all the senses of sight, sound, aroma, touch and taste. Others masterful cookery demonstrations came from the famed Chef Kurogi of KUROGI Shanghai and legendry Long Xu Noodle Show of Diaoyutai Cuisine.

With abundant Smart Retail experience in local market, Suning has big ambitions for developing high-end consumption of both products and experience in China. In the hotel scene specifically, along with Bellagio Shanghai, Suning Real Estate has already established partnership with prestigious brands including Sofitel, JW Marriott, Hyatt Regency and etc. The group aims to open 100 more high-end hotels and become the country's flagship hospitality operator in the future.

More broadly, Suning – which also owns the Fortune Global 500 Omni-channel Smart Retail firm Suning.com – has been focusing on developing its portfolio and partnerships for the trend towards high-end consumption. In April, the firm also made its debut at Milan Design Week to share insights in technology, design and lifestyle, and to explore deals with European brands with the view to bring more quality products and life experience to domestic consumers.

For more details and images of Bellagio Shanghai visit: http://www.bellagioshanghai.com

About Suning

Founded in 1990, Suning is one of the leading commercial enterprises in China with two public companies in China and Japan respectively. In 2017, Suning Holding ranked second among the top 500 private-owned enterprises in China with annual sales of 65.7 billion USD (412.95 billion RMB). With the mission of "Leading the Ecosystem across Industries by Creating Elite Quality of Life for All", Suning has strengthened and expanded its core business through eight vertical industries: Suning.com, Logistics, Financial Services, Technology, Real Estate, Media &Entertainment, Sports, and Investment, among which Suning.com was listed on the 2017 list of Fortune Global 500.

For more information see www.suningholdings.com

SOURCE Suning Appliance Group Co., Ltd