Superbreak Announces Surge in Popularity for Gift Vouchers

YORK, England, Dec. 23, 2010 /PRNewswire/ -- Superbreak, the short break specialist, has announced a surge in the number of bookings for its gift voucher product by almost 50% in the run up to the busy festive period.

As the festive season approaches, the Yorkshire based tour operator has reported an increase in demand in this area of their business and is looking forward to welcoming many more new and existing clients back in the coming year. Customers can choose from denominations of pounds Sterling 5, pounds 10, pounds 25, pounds 50 and pounds 100 to create a personalised gift this Christmas to suit any budget and vouchers are redeemable across the entire product range.

The gift vouchers, which can be redeemed online or via the York based call centre, can be used purely as hotel vouchers for payment on a wide selection of 2* to 5* hotel breaks across the UK and Europe, or customers can choose from a diverse range of bolt-ons, including sightseeing and rail tickets.

What's more, customers have the opportunity to use the vouchers as payment towards their increasingly popular concerts and events programme, which has grown extensively over the past year as the tour operator secured tickets to a number of big stadium and popular comedy acts.

Last year, the most popular products redeemed via gift vouchers included London theatre breaks with overnight stays in quality London hotels, two night East Coast Rail Breaks and two night dinner deal offers, which have generated over 30,000 bookings in 2010 alone. Superbreak expects the surge in gift voucher bookings to continue over the next week in the run up to Christmas Day.

Khalid Amin, Online Marketing Manager commented: "It's exciting to see this area grow so rapidly at this time of year. Our products represent excellent value and choice and as the vouchers can be used on any type of booking we look forward to continuing this growth into the New Year."

About Superbreak:

Superbreak is the internet division of Superbreak Mini Holidays Limited, the market leader for short breaks, city breaks and hotels throughout the UK, from London to Manchester hotels and beyond. Superbreak is part of Holiday Break plc. Based in York, England, Superbreak specialises in booking cheap weekend breaks in 2-5 star hotel accommodation throughout Britain for the leisure traveller. Superbreak holds allocations of rooms at all hotels and can make bookings up to and on the day of departure.

With 5000 plus hotel partners in worldwide locations from Aberdeen to Abu Dhabi, from London to Lourdes and with great availability and rates for theatre breaks, events at the O2 Arena, various popular attractions and national and international rail partners, Superbreak can offer an outstanding depth and breadth of UK and Overseas short break products.  

SOURCE Superbreak