SurveyMonkey Launches "Audience" Service for Consumer Insights

PALO ALTO, Calif., Oct. 1, 2012 /PRNewswire/ -- SurveyMonkey, the world's largest online survey company, today announced the launch of SurveyMonkey Audience, with self-serve technology, as a whole new way for businesses to reach the right people to gain valuable insights. This new option gives customers unprecedented control by enabling them to select exactly who should take their survey, saving businesses weeks of time and thousands of dollars when deploying research projects.

Moving beyond your own Rolodex, the SurveyMonkey Audience consumer insights service provides access to millions of engaged, qualified survey respondents from the U.S. and around the world. This is part of the company's goal of streamlining and simplifying how customers target key demographic segments for online surveys. The service helps SurveyMonkey customers own the decision-making process by making it easy and affordable to hear the opinions of those who matter most for survey projects.

The pioneering self-serve feature within SurveyMonkey Audience allows customers to independently target a respondent pool and launch their survey without requiring external support. Using the feature is a faster, easier, more cost-effective way for companies to gain insights to inform activities, allowing customers to create, deploy and get survey results in less than a week. Whether you want to talk to iPhone owners, or homeowners in California, SurveyMonkey has the respondents and the technology to help customers get insights from the right people, to help them make the right decisions.

"Our primary goal is to provide customers with fast, easy and affordable tools to help them make better decisions and gain a leg up on the competition," said Brent Chudoba, SurveyMonkey VP and GM of SurveyMonkey Audience. "With the SurveyMonkey Audience product and self-serve technology, our customers are now in control and are able to quickly and cost-effectively target the right people to capture relevant insights."

SurveyMonkey Audience is part of the broader SurveyMonkey platform, making it a seamless solution for customers wanting to find the right people to take their surveys. This integration also allows for the fastest possible response data – SurveyMonkey imports demographic data directly into customers' accounts in real time to see exactly who (gender, age, etc.) said what, allowing its customers to make informed decisions quickly.

And companies can be sure they're basing these decisions on reliable data. With a unique charity-based compensation model for survey takers, SurveyMonkey enables companies to tap into some of the highest-quality respondents in the industry, regardless of how broad or targeted an audience is required. Further, SurveyMonkey's quality validation tool is recognized as one of the industry's best, so customers can be sure they're reaching real people who genuinely want to share their opinions.

Get additional information on launching your own targeted survey to a group of specific respondents today by going to http://www.surveymonkey.com/mp/audience/.

About SurveyMonkey

SurveyMonkey Inc. is the world's largest survey company, helping customers collect more than 1.5 million online survey responses every day. SurveyMonkey has revolutionized the way people give and take feedback, making it accessible, easy and affordable for everyone. The company was founded in 1999 with a focus on helping people make better decisions and has built technology based on more than 10 years of experience in survey methodology and Web development. Customers include 99 percent of the Fortune 500, academic institutions, small businesses, HR departments and neighborhood soccer leagues everywhere.

The company has more than 150 employees throughout the United States and Portugal, with headquarters in Palo Alto, CA.

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SOURCE SurveyMonkey