SWENYO announces Marta Calle as Newest Member of the Board of Directors
ENCINITAS, Calif., March 24, 2015 /PRNewswire/ -- SWENYO, an ecommerce start-up that curates home products specifically for the under-25 consumer, has named Marta Calle a member of the Board of Directors. Calle, a home furnishing brand builder with almost 30 years of experience in the industry, most recently served as Chief Merchant and President of Crate and Barrel and President of CB2. Marta Calle brings a deep understanding of the business and channels of distribution, as well as a keen knowledge of the industry's trends, competition and customer.
"As a visionary in the category with a proven track record in guiding global companies as well as launching start-ups, Marta is a natural fit for SWENYO," said Ricardo Camargo, founder of SWENYO. During her successful tenure at Crate and Barrel, Calle re-invigorated the brand and crafted a strategy to reverse seven years of decline in comparable store sales. As the President of CB2, she led the start-up brand to double digit growth in sales and gross margin year after year for more than eight years.
"I'm thrilled to join the team at SWENYO," said Calle. "Their combined experience and authentic passion for the space is contagious. I am a firm believer that there is huge opportunity for a brand that gives customers an opportunity to start living with design at a young age."
Aiming to disrupt the $74 billion home goods market, SWENYO is challenging the current market place by encouraging young consumers to take control of their space using creativity. Marta Calle is just the person to help guide their vision. "Marta's vast insight and experience in the home category makes her a phenomenal asset to the SWENYO team. We're very excited to have her on board as we make our mark," said Camargo.
ABOUT SWENYO: SWENYO is an ecommerce start-up that is a destination for the under-25 consumer, inspiring them to design their rooms without sacrificing their own personal style. This serves as the foundation for SWENYO's philosophy which asserts that a personal space should be an expression of individuality rather than uniformity. SWENYO offers a curated collection of products including lighting, bedding, furniture and wall art that have been handpicked with the design-centric consumer in mind. Offerings will be selected from around the globe and will include exclusive SWENYO products designed in Encinitas, embodying the youth culture lifestyle that makes the brand unique.
SOURCE SWENYO
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