NEW YORK, July 28, 2015 /PRNewswire/ -- Synthesio, the leading global Social Intelligence platform, announced a strategic partnership with DataSift, creating Synthesio's Audience Analytics, one of the first platforms to provide businesses with the ability to understand, aggregate and analyze the perceptions and trending topics in aggregate form for Facebook's 1.44 billion users.
"Partnering with DataSift will provide Synthesio customers with ability to analyze audiences on Facebook through this anonymized and aggregated Facebook topic data," explained Leah Pope, VP of Global Marketing for Synthesio. "Ultimately, this partnership is a strategic piece of our ongoing desire to provide our customers access to the deepest and richest social analytics."
Facebook topic data is anonymous and aggregated content data about specific activities, events, brand names and other subjects that people are sharing on Facebook. This data, combined with Synthesio's social intelligence platform, will empower businesses to analyze:
- Brand Health - understand popular perception about their brands and products across Facebook's 1.44 billion users, including what aspects of their products drive the most positive or negative intent
- Campaign Analysis - identification of what campaign messages are resonating with the overall population, as well as demographic breakdowns to understand what audiences are engaging with the advertiser
- Content Performance - allowing content creators and publishers to understand where stories are trending throughout the Facebook ecosystem
"Facebook has been a part of our social analytics mix for years," said Matthew Zito, Synthesio's VP of Product. "But adding Facebook topic data opens up a whole new world of anonymized and aggregated data that no one in the industry has previously had access to, and we're excited to drive even more innovation in this space."
"DataSift empowers companies to pluck the signal from the data noise, gaining deep insight into what Facebook audiences are engaging, discussing and sharing -- all in an aggregated, anonymized and privacy-safe way," said Tim Barker, Chief Product Officer, DataSift. "We're pleased that Synthesio is partnering with us to offer its clients market and brand-specific intelligence to boost customer engagement and brand innovation."
Synthesio, named the leader in a 2014 report looking at global Social Intelligence platforms, is a global Social Intelligence platform used by some of the world's top brands, and the agencies that support them. Synthesio is the framework for building social intelligence that provides real business results. Whether an organization's social team is built within Marketing or crosses multiple departments, business units or geographies, Synthesio helps teams listen to, and analyze, consumer conversations across social and mainstream media within one platform. Founded in 2006, Synthesio has offices in New York, Paris, London, and Singapore. www.synthesio.com
DataSift is the leader in Human Data Intelligence that empowers application developers to maximize the value of Human Data, in real-time. Processing more than 2 billion human-generated interactions a day, the privacy-first DataSift platform transforms Human Data into actionable intelligence without compromising consumer trust.
Founded in 2010 and headquartered in San Francisco, DataSift has operations in New York, Reading and London, UK and Canada. DataSift's vast ecosystem of partners includes Oracle and WPP as well as thousands of application developers across a wide variety of industries including retail, telecommunications, high tech, consumer packaged goods and digital agencies. More information can be found at datasift.com.
Facebook® is a registered trademark of Facebook Inc.
Public Relations Manager, Synthesio