T-Mobile Chooses King.com and MediaBrix for a Branded Facebook Social Game Advertising Campaign

SAN FRANCISCO, Sept. 14, 2012  /PRNewswire/ --King.com, the world's leading casual social games company, today announced that T-Mobile has chosen its game, Bubble Witch Saga, for a highly targeted social games advertising campaign. Following King.com becoming the second largest social games company and surpassing three billion monthly gameplays, the company is partnering with MediaBrix to effectively target T-Mobile's key demographic in a deal that includes high-impact, in-game ads and social brand integration. MediaBrix is the only end-to-end, in-app social and mobile advertising solution with proprietary analytics measuring over 30 points of brand-focused metrics.

"King.com's Bubble Witch Saga is a natural fit with T-Mobile, given the audience demographic, the large player base and the high engagement levels of players of the game. Bubble Witch Saga is one of King.com's most popular games on Facebook. Over a year following its launch, there are now more than 17 million monthly players of the game and the average user plays many times a day. The continued popularity of Bubble Witch Saga shows that casual social games have longevity and ongoing user engagement," said Mark Charkin, executive vice president of advertising at King.com.

The primary focus of the campaign is to build awareness around the launch of T-Mobile's new myTouch devices by advertising on Bubble Witch Saga, which sees more than 17 million monthly players (according to AppData), mostly comprised of women aged 25-54. The campaign incorporates MediaBrix's SocialFusion product, which delivers marketers a scalable, exclusive integration, offering T-Mobile a chance to inspire positive recognition and association among users as their brand becomes an integral part of the game. The campaign also includes MediaBrix's SocialFlex product, which is an immersive advertising unit seamlessly integrated within social games and mobile apps developed specifically with a non-disruptive user experience in mind. SocialFlex, a complement to SocialFusion, offers T-Mobile a way to expand the brand experience through high-impact video advertising featuring the new myTouch devices.

"MediaBrix is putting brands front and center, in a high-impact and scalable way that respects the user's experience. We are pleased to see T-Mobile at the forefront of this movement and in tune with our vision. We know they are going to benefit greatly from tapping into their key demographic this way," said Ari Brandt, CEO of MediaBrix.

To see the ads and play the T-Mobile sponsored King.com game, Bubble Witch Saga, go to http://apps.facebook.com/bubblewitch/

About King.com:
King.com is a worldwide leader in casual social games with over 40 million monthly players and more than 3 billion games played per month globally. King.com offers over 150 exclusive games in 14 languages through its premier destination, King.com (www.king.com), mobile devices, Google+, and Facebook, where it is a top 10 Facebook developer and has over 11 million daily active users. The company is the exclusive provider of online games for leading global portals, websites and media companies. King.com has offices in London, Stockholm, Barcelona, Bucharest, Hamburg, Milan, Malta and San Francisco. For more information, please visit http://about.king.com.

About MediaBrix:
MediaBrix (www.mediabrix.com) is the only end-to-end, in-app social and mobile advertising solution with proprietary analytics measuring over 30 points of brand-focused metrics, including viewability, time spent, video completes, interactions and social sharing. The company offers Fortune 500 marketers a suite of immersive and interactive advertising products, allowing them to reach a highly engaged audience where they are most receptive to a brand's message—in social and mobile apps. Hundreds of top brands such as Proctor & Gamble, Samsung and Coca-Cola and the world's largest app developers such as King.com and 50cubes leverage the MediaBrix platform to provide user-friendly brand advertising experiences to more than 200 million people. MediaBrix is based in New York with offices in Los Angeles and Chicago. 

Media Contacts:
For King.com:
Paul Brady
Consort Partners
[email protected]
Tel: +1 646 491 2777

For MediaBrix:
Aaron Wessels
Point-Bl_ank Communications
[email protected]
Tel: + 415.378.8090

SOURCE King.com