MARLTON, N.J., Dec. 28, 2016 /PRNewswire/ -- Take Flight Learning announced that the company is partnering with Born Free USA, a global leader in animal welfare and wildlife conservation, to raise money for the 15th Annual National Bird Day. Between January 5 and 7, all proceeds from sales of The Chameleon e-book, authored by Take Flight Learning CEO Merrick Rosenberg, will go towards bird conservation. To support the fundraiser, purchase an Amazon Kindle edition of The Chameleon: Life-Changing Wisdom for Anyone Who has a Personality or Knows Someone Who Does.
The Chameleon is a collection of 22 fables that help readers gain self-awareness, deepen relationships and live more fulfilling lives. The book draws its wisdom from the DISC personality framework (Dominant, Interactive, Supportive and Conscientious), which Rosenberg represents with four birds: Eagle, Parrot, Dove and Owl. He has conducted team building and leadership training for two-thirds of the Fortune 100 and more than 25,000 people total using these avian symbols.
"The four birds are powerful because they actually exhibit the human personality styles we teach. It's a beautiful example of how wildlife can deepen self-understanding and transform the way we interact with other people," said Rosenberg. "Supporting National Bird Day is an opportunity for us to thank and protect the animals that enrich our work."
National Bird Day, on January 5th, coincides with the end of the annual Christmas Bird Count, the longest-running citizen science survey in the world. Along with the Avian Welfare Coalition, Born Free USA created the event to both protect birds in the wild and educate the public about wild birds in captivity.
Proceeds from The Chameleon e-book will support education on the international trade in wild birds and the need to raise humane standards of care for pet birds. It will also help promote a deeper respect for and understanding of global avian conservation issues.
The parrot, one of Take Flight Learning's birds, is a top priority for wildlife advocates. According to Born Free USA, nearly 12 percent of the world's 9,800 bird species – including nearly one-third of all 330 parrot species – may face extinction within the next century. The exotic "pet" trade, in particular, has had a devastating impact on wild parrot populations.
According to Adam M. Roberts, CEO of Born Free USA, "We are grateful to Take Flight Learning for wanting to collaborate and support the 15th Annual National Bird Day and for their generous promotion in raising much needed awareness and funding. This initiative will certainly further educate the public about the conservation and welfare needs of exotic birds both in the wild and in captivity."
Between January 5 and 7, Take Flight Learning will reduce the price of The Chameleon e-book from $9.99 to $2.99 in order to drive donations. 100 percent of Take Flight Learning's revenue share from each sale will support Born Free USA and National Bird Day.
To celebrate National Bird Day with Take Flight Learning, follow the festivities on Facebook, Instagram, LinkedIn and (of course) Twitter with #WhichBirdAreYou. Take Flight Learning will offer printable Eagle, Parrot, Dove and Owl masks at TakeFlightLearning.com. Print your bird out, take your best pic and post it online to help spread awareness of National Bird Day.
About Born Free USA
Through litigation, legislation, and public education, Born Free USA leads vital campaigns against animals in entertainment, exotic "pets," trapping and fur, and the destructive international wildlife trade. Born Free USA brings to North America the message of "compassionate conservation"—the vision of the United Kingdom-based Born Free Foundation, established in 1984 by Bill Travers and Virginia McKenna, stars of the iconic film Born Free, along with their son, Will Travers. Born Free USA's mission is to end suffering of wild animals in captivity, conserve threatened and endangered species, and encourage compassionate conservation globally. More at www.bornfreeusa.org, www.twitter.com/bornfreeusa, and www.facebook.com/bornfreeusa.
About Take Flight Learning
Based on more than two decades of experience with the DISC styles, Take Flight Learning is the leading DISC training company in the Unites States. After training tens of thousands of people in the DISC styles, Merrick Rosenberg breathed new life into this age-old model by linking the styles to the birds in his books, Taking Flight! and The Chameleon.
Take Flight Learning will revolutionize how you see yourself and everyone you work with. You will discover why you click with some, clank with others, and what to do about it. As Take Flight Learning grew out of Team Builders Plus, a team building company that was founded in 1991, we have designed our programs to be highly interactive...and when we say interactive, we mean it!
To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/take-flight-learning-partners-with-born-free-usa-for-15th-annual-national-bird-day-january-5-2017-300383265.html
SOURCE Take Flight Learning