Talenthouse Rolls Out Its Sponsored Engagement Engine (SEE)
New Solution Creates Social Media Engagements That Outperform Conventional Social Media Advertising
PALO ALTO, Calif., May 2, 2012 /PRNewswire/ -- Talenthouse today commences the global roll-out of the leading social media solution for brands and marketers with its Sponsored Engagement Engine (SEE). Talenthouse provides marketers with customized campaigns built around the concept of Content Based Marketing through SEE, a new advertising model focused on attaching brands to relevant content that consumers eagerly engage with and share with their personal network across the social web. Brands become immersed in the peer-to-peer conversations that have taken an increasingly larger share of consumers' attention.
Talenthouse's ability to deliver unique and customized content for brand marketers is made possible by its community and the unparalleled social reach of its more than 1.5 million members – influencers and culture-shapers that Talenthouse calls the 'Creative Class', and their 600 million+ peers on Facebook, Twitter and other social networks. This community network allows the typical Talenthouse campaign to deliver 18 million peer-to-peer impressions, with an incredible level of measurable engagement, through the Sponsored Engagement Engine.
Cultural Icons and global brands from Virgin Mobile, Nokia, Universal Music, bing, 20th Century Fox, adidas, Nikon, Warner Music, Red Bull, EMI, Beck's, Justin Timberlake, Rihanna, U2, Lady Gaga, deadmau5, Kylie Minogue, Dolce & Gabbana, Paul McCartney, Florence + the Machine, Stan Lee and Dell among many others have all run successful campaigns on Talenthouse to build brand visibility and awareness across the social web. As an example, Nikon sponsored a Creative Invite for bands to perform on stage at SXSW in March 2012. Thousands of artists submitted videos of their live performances for consideration. The campaign generated 550,000 conversations among the artists and their fans and supporters, reaching 19 million people with Nikon's messaging.
"We are convinced that truly exciting, entertaining content and a large group of influencers make a social media campaign soar. Our community of artists and creators provides that consistently and SEE is the perfect way to serve the needs of any advertiser," said Talenthouse CEO Roman Scharf. "We turn content and influence into engagement – essentially establishing a new currency for advertisers and creatives to trade."
A creative and collaborative home for artists to grow influence and get rewarded
Iconic brands and established artists partner with Talenthouse to host "Creative Invites" – global online campaigns – encouraging emerging talent to contribute their best creative work and spread the word among their followers through a sophisticated viral contest platform. Fan communities follow and support the artists and creatives, sharing the work they admire and driving and cultivating relevant pop culture conversations. Winners of the Creative Invites receive a "once in a lifetime" collaboration opportunity with the host. This hugely effective social media marketing tool -- maximum engagement via social voting -- means every campaign cycle achieves phenomenal reach and measurable value for the brand as well as the artist.
Director and Producer Brett Ratner said, "This is an innovative model for the entertainment industry as it checks all the boxes of reach, opportunity, influence and engagement. Talenthouse has taken the music industry by storm by creating opportunities to make a difference in artists' lives and the way they create their art and grow their influence. I've seen firsthand the success of the model in the music business and I can't wait to work with them to bring this engagement model to the movie industry."
Amos Pizzey, Talenthouse Founder and President said, "The House is now open for brands and marketers to access the authentic engagement between our community of valued artists and creatives and their fans. We're thrilled that our model has been validated by the fact that every brand and established artist that used our platform sees the value in what we offer and have committed to multiple repeat campaigns."
Technology that allows real-time global and scalable campaigns
The success of the Talenthouse platform is driven by the unique content delivery and voting method that lives in the cloud, where content and voting information are instantly available across all continents. Every campaign is exciting, trackable and scalable. The Social Voting technology aggregates signals across various gateways to social networks and platforms, while the patent pending automatic scaling engine enables real-time voting and content delivery independent of time, location and device type. Designed and written as propriety technology for instant service, it has the ability to deliver unduplicated social reach.
The Company has received $15.1 million of funding to date. Investors include Innovation Endeavors, Reliance Big Entertainment, a part of the multi-national Reliance Group and 3TS Cisco Growth Fund.
Dror Berman, Managing Partner at Innovation Endeavors said, "We are excited to work with one of the most innovative teams in the social media industry, connecting creatives across geographies and cultures. The inbound interest from the world's leading brands speaks to the great products that the team has built and to the rise of a new breed of content marketing."
Talenthouse is the most influential online community of artists and creators, bringing aspiring talent and industry icons together to cultivate conversations and campaigns across the web. Artists always keep ownership of their own work using Talenthouse as a platform to make connections that drive their careers forward. Brands and advertisers use our Sponsored Engagement Engine (SEE) to work with artists while leveraging their original content and influence across and beyond the social web. It's at Talenthouse that artists and brands engage to build an authentic community that rewards creativity and unlocks the value of collaboration.
For more information please visit www.talenthouse.com.
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