Tandem Theory Announced as Digital and CRM Agency of Record for At Home Stores

Feb 15, 2016, 10:52 ET from Tandem Theory

DALLAS, Feb. 15, 2016 /PRNewswire/ -- Tandem Theory, named agency of record by At Home®, will oversee the brand's digital and social marketing, including strategy, content creation, campaign development and website design. The firm, which has partnered with At Home on website design and execution since Fall 2015, was named as the official agency of record beginning February 2016.  

"We have built a true partnership with the At Home team through our earlier engagements and are honored to expand our collaboration as we work to deliver strategic digital and CRM direction," said Michelle Hagen, CEO, Tandem Theory. "Our clients value our holistic, integrated approaches that produce loyal transformations to their brand's purpose and we look forward to driving similar results for At Home."

At Home currently operates more than 100 stores across 28 states.

About Tandem Theory
Tandem Theory, an integrated marketing services firm, helps clients dominate their market with fresh, unbiased perspectives, innovative strategies and crisp executions. The company is known for using its expertise across digital, traditional and technology-centric disciplines to foster customer devotion and drive sales. Free from outdated paradigms and unnecessary staffing layers, Tandem Theory helps clients achieve meaningful results by providing direct and ongoing access to top talent and key strategists.

Founded in 2014, in response to the shifting post-modern landscape, Tandem Theory's growing client roster includes Sally Beauty Holdings, Inc., Mitchells Family of Stores, GameStop and Smoothie King.  

The firm is organized around the theory that working in tandem reduces friction, generates momentum, and helps clients achieve their goals faster. Learn more at TandemTheory.com.

Andrea McCauley

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SOURCE Tandem Theory