Tapjoy Introduces User Retention Solution For Developers

SAN FRANCISCO, Nov. 1, 2012 /PRNewswire/ -- Tapjoy, Inc., a leading mobile advertising and publishing platform, today announced Tapjoy Reconnect, a powerful new ad unit for app developers to improve retention rates and increase user loyalty.

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Retention and loyalty are two of the biggest challenges that app developers face. Therefore, in order to maximize acquisition efforts, reconnecting with consumers is a must. Most re-engagement solutions, however, are intrusive, expensive or both. Through Tapjoy Reconnect, app developers can reach out to consumers directly through the Tapjoy offerwall, where consumers can choose to re-engage with their app.

This approach to re-engagement offers a more consumer-centric and efficient alternative to push notifications. With push notifications, developers may pay on volume, without knowing whether the user has push notifications enabled or not, and with no guarantee that the user ever re-engaged with their app. With Tapjoy Reconnect, a developer will only pay when the user chooses to re-engage with their app.

"We've found that when you provide users with choice, it builds brand affinity and increases the likelihood of retaining users long-term," said Chris Akhavan, Vice President and General Manager, Partnerships & Strategic Operations at Tapjoy. "With Tapjoy Reconnect, we provide consumers with the choice to re-engage, while also providing a powerful tool to our partners to help boost retention in a less intrusive way."

Unlike other re-engagement solutions, Tapjoy Reconnect places users directly at a specific point within an app from the Tapjoy offerwall. While the success of other solutions depends on the user scrolling through all the apps on their device to return to the app, Tapjoy Reconnect minimizes that friction by taking the user directly within the app they choose.

"For established apps, finding creative ways to reach out to users who may have uninstalled or disabled push notifications is a must," said Ryan Chelsey, Product Manager, Smule. "Tapjoy Reconnect provides another look at re-engagement that's non-intrusive and provides users with the choice to re-engage."

Upon launching the desired app, Tapjoy Reconnect can be used to motivate users to complete any sort of desired action. For example, developers can reward them for coming back to complete an unfinished level or discover a new part of an app.

Additional Resources:

• For more details on Tapjoy Reconnect, read a blog post from product manager Jon Gronberg and software engineer Chris Nixon, and see the Tapjoy Reconnect landing page on Tapjoy.com.

About Tapjoy

Tapjoy is a mobile advertising and monetization platform whose unique Mobile Value Exchange model allows users to select personalized advertisements with which to engage for virtual currency or premium content. Tapjoy helps unlock mobile joy by empowering more than 900 million mobile users who choose to watch videos, subscribe to services, install applications and participate in other types of advertisements in exchange for virtual currency they can use in their favorite apps. Tapjoy's turnkey in-app advertising platform helps developers acquire cost-effective, high-value new users and monetize their applications, while its powerful advertising marketplace lets brand advertisers reach a global mobile audience spanning more than 75,000 applications. Tapjoy is backed by top-tier investors including J.P.Morgan Asset Management, Rho Ventures, North Bridge Venture Partners, InterWest Partners and D.E. Shaw Ventures. Headquartered in San Francisco, the company also has offices in New York, Los Angeles, Chicago, Atlanta, Boston, London, Seoul, Beijing, Shanghai and Tokyo. For more information, please visit www.tapjoy.com.

Tapjoy and the Tapjoy logo are trademarks or registered trademarks of Tapjoy, Inc. All third party logos and trademarks mentioned are the property of their respective owners.

SOURCE Tapjoy, Inc.