DALLAS, Aug. 31, 2016 /PRNewswire/ -- On the heels of winning two Golds and a Silver at the Marketing Loyalty and Engagement Awards in July, Tasseologic takes home a prestigious Gold Appie on behalf of McDonald's and the McDelivery Program in Singapore. Dr. Urvashi Pitre, founder and President of Tasseologic, was also recognized as a Best Presenter.
The successful, data-informed program continues to demonstrate the power of predictive analytics in the food and beverage category – both in stores and among marketing leaders. Hosted by the Institute of Advertising Singapore, Dr. Urvashi Pitre presented and defended the business case among a panel of judges as part of the annual two-day Festival of Excellence, Sharing and Accelerated Learning, attended by many global agencies. (http://ias.org.sg/appies/wp-content/uploads/sites/2/2015/09/APPIES-APAC-2016-Press-Release-and-Winners-List1.pdf)
As a data-driven, CRM strategy firm, Tasseologic partnered with McDonald's to tap into predictive logic that up sold and boosted incremental sales within McDelivery, a home-delivery service offered by the QSR giant, and laid the foundation for continued success in this e-commerce channel. Using delivery data, the team built consumer models and customized offers that increased both orders and order sizes. These models were the cornerstone for a custom-built, mass personalization plan that allowed McDonald's to maintain guest count and protect falloff at a positive ROI. See the program here https://www.youtube.com/edit?o=U&video_id=m7xTs0lkXII&feature=vm
"It continues to be a honor to share the success of the McDonald's Singapore program and receive recognition for our data informed, CRM work," shares Dr. Urvashi Pitre, "This program speaks for itself and the ROI for McDonald's proves that data can deliver what consumers need. It's been a terrific partnership with the McDonald's team, who believes in the idea that data connects you to your consumers and benefits all."
Tasseologic is a data-driven marketing strategy company. Based out of Dallas but with team members across the globe, Tasseologic transforms client data into actionable marketing strategies with proven analytics and ROI informed ideas. Tasseologic partners with brands and creative agencies across all categories to build CRM programs that drive profit and influence consumer actions. For more information about Tasseologic, visit https://tasseologic.com
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