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      Tastybaby Celebrates Focus Features' 'Babies' in Theaters Nationwide May 7th - Mother's Day Weekend

      Innovative Organic Baby & Kids Food Company Signs On As Promotional Partner To Support Movie About Babies Around The World


      News provided by

      Tasty Brand, Inc.

      May 03, 2010, 05:27 ET

      Share this article

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      LOS ANGELES, May 3 /PRNewswire/ -- Tastybaby, founded by two moms on a mission to create better nutrition for babies and children, announces a promotional partnership with Focus Features to support Babies, opening in theatres nationwide May 7th. Focus' new movie depicts the shared experiences and different cultures of four infants' first year in various parts of the world.

      A leading organic food manufacturer, parent company Tasty Brand, Inc. is considered a groundbreaking and innovative brand.  Its Tastybaby® label includes frozen baby food and infant cereals, and Tasty Brand™ label includes fruit snacks and cereal bars "for kids 2 to 102" – all available at leading natural, grocery and online retailers nationwide.

      Tastybaby, an eco-conscious brand committed to socially responsible business, supports many children's causes and environmental initiatives.  In this spirit, the company views its involvement with Babies as an important opportunity to highlight the significance and universality of infanthood. "We are delighted to be a part of this very special film," said co-founder Liane Weintraub. "Babies were our inspiration, so these four beautiful stories resonate deeply with us – they're what Tastybaby is all about!"

      Directed by award-winning filmmaker Thomas Balmes, from an original idea by producer Alain Chabat, Babies is a visually stunning and joyful movie that follows four babies on an epic adventure – from first breath to first steps.  The children are: Ponijao in Namibia; Bayar in Mongolia; Mari in Tokyo, Japan; and Hattie, who lives in San Francisco. Babies joyfully captures the earliest stages of the journey of humanity that are at once unique and universal to us all.

      About Tasty Brand, Inc.

      Ms. Weintraub and Shannan Swanson created Tasty Brand, Inc. in response to alarming statistics related to Childhood Obesity and other health and environmental hazards. Ms. Weintraub was previously a local TV reporter, and encountered many heart-gripping stories, the most touching of which were about children.  Ms. Swanson, a Cordon Bleu Paris-trained chef, was inspired by her grandfather, an American food pioneer who founded Swanson Frozen Foods.  

      Tasty Brand, Inc. uses "tasty ... not wasty" packaging, supports sustainable agriculture and is associated with Feed The Children, a highly respected international relief organization.  

      FOR FURTHER INFORMATION VISIT TASTYBABY.COM

      Contact: McKenna McCarville, [email protected] or 818-225-9000

      SOURCE Tasty Brand, Inc.

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