Ted's Montana Grill Joins PRO*ACT'S Greener Fields Together™ Farm-to-Fork Sustainability Initiative
MONTEREY, Calif., Aug. 13, 2013 /PRNewswire/ -- Ted's Montana Grill has become the first national restaurant concept to partner with Greener Fields Together™, the groundbreaking sustainability and local produce program. Greener Fields Together, created by PRO*ACT, is dedicated to working with foodservice and retail operators to achieve their sustainability goals.
Ted's Montana Grill has partnered with Greener Fields Together to further their continued commitment to pro-environment strategies. As sustainability mavericks, Ted's has led the efforts to "green" the restaurant industry over the past 10 years and continues to move forward with other initiatives in 2013. In addition to the Greener Fields Together partnership, Ted's has recently converted to a new 100% tree-free paper made from sugarcane, and has also offset a portion of their annual water footprint by restoring significant water flow to the Upper Yampa River in Steamboat Springs, Colo., as part of a freshwater ecosystem restoration project.
George W. McKerrow, CEO of Ted's and co-founder of the 44-unit restaurant company with Ted Turner, says of the partnership: "A big initiative for us this year is our association with PRO*ACT and Greener Fields Together. It will enable us to move through the country in different growing cycles and to purchase local, sustainably grown, in-season vegetables through our local PRO*ACT distributor. We'll be able to reduce our impact on the roads by not hauling produce all over the country, and we'll be spending more of our money within our local communities."
"We're thrilled to partner with Ted's Montana Grill, which was founded on the concept of sustainability," says Max Yeater, PRO*ACT President. "They have taken a comprehensive approach to addressing good environmental practices throughout their business."
"Ted's Montana Grill's commitment to sustainability is authentic; from stewardship to procurement they think about the environment and community with every decision made," adds Kathleen Phillips, Supply Chain Sustainability Manager at PRO*ACT. "We look forward to achieving our collective goal of giving Ted's Montana Grill's patrons fresh, local and sustainable produce."
About Greener Fields Together: Greener Fields Together is a collaboration of environmentally responsible parties, including farmers, distributors, retail locations and foodservice operators, who have come together to make steady, measurable improvements in sustainability and food safety practices through all levels of the produce supply chain. For more information on Greener Fields Together, visit www.greenerfieldstogether.org.
About Ted's Montana Grill: Ted's Montana Grill is inspired by the Old West and a simpler time, when saloons served authentic food and drink to everyone, from cowboys to land barons, and genuine hospitality was a virtue. Ted's is known for its time-honored American favorites, made 100% fresh, hand-prepared and served with pride – from traditional comfort food to special signature dishes. Headquartered in Atlanta, Ted's Montana Grill was co-founded in 2002 by Ted Turner, the media entrepreneur, environmentalist and philanthropist, and award-winning restaurateur George McKerrow. Learn more at www.tedsmontanagrill.com.
About PRO*ACT: PRO*ACT is North America's leading distributor of fresh produce, sourcing from premier national, regional and local farmers. PRO*ACT streamlines the produce supply chain, offering significant cost benefits and an easy, one-call solution to source the freshest produce from more than 70 third-party inspected, independently owned, local distribution centers across the United States and Canada. PRO*ACT provides category cost management through commodity contract pricing, in-house consultation services and integrated produce program distribution management.
SOURCE Greener Fields Together