LAS VEGAS, Jan. 18, 2015 /PRNewswire/ -- Continuing the tradition of delivering proprietary, innovative products designed to deliver a transformative night's sleep, Tempur-Pedic announced today the introduction of the TEMPUR-Flex Collection.
The TEMPUR-Flex Collection delivers all the famous benefits of TEMPUR® material – adaptive support, pressure relief and motion dispersal – in a whole new feel that research shows strongly appeals to consumers seeking better sleep, but also the familiar "slightly springy" feel they know from the beds they've always slept on.
TEMPUR-Flex brings this new group of consumers to the Tempur-Pedic brand by combining a faster-responding version of proprietary TEMPUR material with a new Dynamic Support™ Layer, made with innovative precision coils for support that moves with you. The new line uses specifically engineered hybrid construction delivering a feel and benefits that only Tempur-Pedic can bring to the market.
"Extensive research has shown us that a good number of consumers are very interested in the personalized comfort of TEMPUR, but also seek the more 'familiar feel' that comes with faster-responding support," said Patrice Varni, Senior Vice President of Tempur Sealy Brand Marketing. "TEMPUR-Flex is a third feel option, bringing new consumers to the brand and to higher ticket spending, and as such, the new collection is a perfect complement to the very popular TEMPUR-Cloud® and TEMPUR-Contour™ collections. Now all sleepers can enjoy the 'best sleep' benefits of sleeping on a Tempur-Pedic."
You Have Not Felt a Mattress Like This Before
The new TEMPUR-Flex Collection features technology that pairs two proprietary components to offer a unique feel. The new TEMPUR-Response™ material and Dynamic Support™ Layer balance conforming TEMPUR comfort with adaptive support that responds three times as fast as current Tempur-Pedic mattresses.
Tempur-Pedic is the most highly recommended bed in America™, and thanks to TEMPUR-Flex, is now available in a third "feel" to appeal to a new consumer.
TEMPUR-Response™ — Quick response material
TEMPUR-Response is a new version of proprietary TEMPUR material specially engineered for faster response and greater ease of movement. Like all TEMPUR material, it offers truly personalized comfort and support, while minimizing pressure points and reducing motion transfer.
Dynamic Support™ Layer — Twice the coils for enhanced support
The Dynamic Support Layer is a brand new base layer made of precision coils that are densely placed to fit more into the same space. With twice as many coils, the Dynamic Support Layer provides more complementary, fast-responding support for the TEMPUR material on top.
"Listening to consumer feedback really drove the design of the TEMPUR-Flex Collection," said Brent Pfister, Vice President of Product Marketing for Tempur-Pedic. "Consumers were very intrigued by hybrid innovation – by the promise of marrying the latest in sleep-enhancing benefits with a feel that's familiar and 'known' to them. So we brought our best research and development to the table to create a distinctly new TEMPUR feel. Our research validated that TEMPUR-Flex is preferred by those who are seeking the kind of transformative sleep that Tempur-Pedic delivers but with the familiar, 'slightly springy' feel they're used to from their traditional mattress. The unique appeal of the TEMPUR-Flex Collection lets us bring more consumers to the brand and to transformative sleep, which in turn creates more high-profit dollar sales for our retailers."
The TEMPUR-Flex Collection includes three mattress models: Prima, Supreme and Elite. The Prima offers our exclusive SmartClimate™ System for cool-to-the-touch comfort. The Supreme adds more TEMPUR material and the EasyRefresh™ Cover that zips on and off to wash and replace. The Elite includes the most TEMPUR material for even greater TEMPUR benefits, while maintaining its quick-response ability and the EasyRefresh Cover.
EasyRefresh™ Top Cover — Simple to remove, wash and replace
The removable top cover ensures that the mattress is always fresh and hygienic. A patent-pending, 360-degree zipper makes the process simple, and the covers fit into any standard-size washer and dryer. Designed for loft and durability, the soft fabric is engineered to last through years of use and washing.
SmartClimate™ System — Moisture wicking, cool-to-the-touch comfort
The two-part SmartClimate System helps keep the mattress comfortable due to an outside layer of moisture-wicking fabric that draws moisture away from the body and an inner cover that has cool-to-the-touch comfort.
Tempur-Pedic: Three Unique Feels for Unique Consumers
- The adaptive and responsive TEMPUR-Flex Collection provides all of the famous adaptive sleep benefits of TEMPUR with a new dynamically responsive feel.
- The soft and supportive TEMPUR-Cloud Collection provides plush softness with TEMPUR's adaptive support and pressure relief.
- The firm and contouring TEMPUR-Contour Collection is the ultimate in TEMPUR's adaptive support and pressure relief with a firmer feel.
For more information about Tempur-Pedic products, visit www.TempurPedic.com.
About Tempur Sealy International, Inc.
Tempur Sealy International, Inc. (NYSE: TPX) is the world's largest bedding provider. The Company develops, manufactures and markets mattresses, foundations, pillows and other products. The Company's brand portfolio includes many of the most highly recognized brands in the industry, including Tempur®, Tempur-Pedic®, Sealy®, Sealy Posturepedic®, Optimum™ and Stearns & Foster®. World headquarters for Tempur Sealy International is in Lexington, Ky. For more information, visit http://www.tempursealy.com or call 800-805-3635.
Rick Maynard PR Manager, Tempur Sealy Phone: 859-455-2988 Email: Rick.Maynard@tempursealy.com
Laurie Duffy Account Director, Taylor Phone: 704-644-6918 Email: LDuffy@taylorstrategy.com
SOURCE Tempur Sealy International, Inc.