Teradata Customer Telenor Pakistan Recognized as a 2010 Best Practices Award Winner in the Enterprise Business Intelligence Category by TDWI Rapid growth, increased revenue and lower customer turnover resulted from business intelligence fueled by Teradata

ISLAMABAD, Aug. 20 /PRNewswire/ -- Teradata Corporation (NYSE: TDC), the world's largest company solely focused on data warehousing and enterprise analytics, congratulates its customer Telenor Pakistan for earning the 2010 Best Practice Award from The Data Warehousing Institute (TDWI), the premier provider of in-depth, high-quality education and training in business intelligence and data warehousing.

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Telenor Pakistan distinguished itself from the competing submissions for its execution of data-warehouse-driven business practices that generated significant business value.  Telenor Pakistan won in the category of Enterprise Business Intelligence and will be among those honored this week at the TDWI World Conference.

As the fastest growing mobile operator in the country, Telenor Pakistan has seen a high return on investment from better business intelligence in micro-segmentation, cross-selling and up-selling. By integrating its business intelligence with customer care, Telenor Pakistan has delivered better communications experiences to its customers and decreased customer churn.

Arslan Javed, Telenor Pakistan director business intelligence and consumer insights, said that after setting up the robust Teradata enterprise data warehouse, the company has relied on Teradata business intelligence applications to achieve its objectives of growth and high customer service.

This is the second consecutive award Telenor Pakistan has earned from TDWI. In 2009 the company received a Best Practices award in the Enterprise Data Warehouse category.

"Telenor's significant return on investment and raid growth proves that companies capable of making better operational decisions faster because of their business intelligence tools will win in the marketplace," said Randy Lea, vice president of Teradata product and service marketing. "Teradata technology has helped Telenor Pakistan make smarter revenue-generating business decisions every day."

The industry-celebrated best practices awards are presented each year to companies demonstrating excellence in developing, deploying, and maintaining business intelligence and data warehousing applications. Winners are chosen by a panel of independent judges who have expertise in business intelligence and data warehousing.

About Telenor Pakistan

Telenor Pakistan is 100 percent owned by the Telenor Group, an international provider of high quality voice, data, content and communication services in 14 markets across Europe and Asia. Telenor Pakistan launched its GSM network in 2005 and is the second largest mobile operator with a reported subscriber base of 23.65 million, and a market share of 24 percent. With coverage reaching deep into many of the remotest areas of Pakistan, Telenor Pakistan is, in some places, the only operator connecting the previously unconnected. The Telenor Group is currently ranked as the world's seventh largest mobile operator with its 164 million mobile subscriptions in 13 countries worldwide. More info: http://www.telenor.com/en/about-us/telenor-at-a-glance/

About TDWI

The Data Warehousing Institute™ (TDWI), a division of 1105 Media, Inc., is the premier provider of in-depth, high-quality education and research in the business intelligence and data warehousing industry. TDWI is dedicated to educating business and information technology professionals about the strategies, techniques, and tools required to successfully design, build, and maintain business intelligence and data warehousing solutions. It also fosters the advancement of business intelligence and data warehousing research and contributes to knowledge transfer and professional development of its Members. TDWI sponsors and promotes a worldwide Membership program, quarterly educational conferences, regional educational seminars, role-based training, onsite courses, certification, solution provider partnerships, an awards program for best practices, resourceful publications, an in-depth research program, and a comprehensive Web site (www.tdwi.org).

About Teradata

Teradata Corporation (NYSE: TDC) is the world's largest company solely focused on raising intelligence and achieving enterprise agility through its database softwareenterprise data warehousing, data warehouse appliancesconsulting, and enterprise analytics.   Visit Teradata on the web at www.teradata.com.

Teradata is a trademark or registered trademark of Teradata Corporation in the United States and other countries.

SOURCE Teradata Corporation



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