The Indian Oils and Fats Market: What Consumers Eat and Why?
NEW YORK, Nov. 7, 2013 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:
The Indian Oils and Fats Market: What Consumers Eat and Why?
Product Synopsis
This report provides the results for the Oils & Fats market in India from Canadean's unique, highly detailed study of consumers' Consumer Packaged Goods (CPG) consumption habits, and forms part of an overall series covering all CPG product markets. Its coverage includes, but is not limited to, consumption behaviors, the extent to which consumer trends influence their consumption, the value of the market these trends influence, and brand and private label choices. Much of this information can also be analyzed by specific consumer groups, providing hard and fast data on consumers and markets at the product category level.
Introduction and Landscape
Why was the report written?
Marketers in the Oils & Fats market face a major challenge. Understanding market size and segmentation is valuable, but the key to effective targeting is knowing just how valuable specific consumer groups are, and being able to quantify the impact of consumer trends. This data report solves these problems by providing survey-based data on consumer trends and consumer groups, and market data that shows the exact size of consumer groups, how much of the Oils & Fats market they account for, and which consumer trends drive their behavior.
What is the current market landscape and what is changing?
Oils & Fats are already well-established in India. While population growth grows the size of the market, younger consumers consume less than their parents, something which will limit the market size unless innovations can find areas of latent demand. Instead the Oils & Fats industry should seek to find ways of offering greater value to Indian consumers in order to drive value growth.
What are the key drivers behind recent market changes?
Consumers' uptake of products and the influence of consumer trends are fundamental causes of change in markets – making knowing what these trends are and the extent of their influence crucial. The survey-based data provided in this report examines over 20 consumer trends that affect the market and examines the share of consumption across 26 consumer groups. This data provides a detailed insight into exactly who the consumer is and just how much impact the latest consumer trends are having.
What makes this report unique and essential to read?
The data provided is unique in the market as it tracks consumer behavior through to its actual value impact on a product market. This provides readers with a unique data analysis of the market, allowing marketing tactics and strategy to be updated in line with the very latest consumer behaviors.
Key Features and Benefits
Consumer data, based upon proprietary surveys and then consumer group tracking and modeling for the following specific categories: Oils and Solid Fats.
Detailed consumer segmentation covering over 26 consumer groups, 20 consumer trends, and consumption frequency for each product category.
Consumer penetration for brands and private labels, based upon the original survey and then subsequent consumer tracking and modeling.
Key Market Issues
While consumption of Solid Fats slowly increases with age among younger adults, consumption declines among Mid-Lifers and again among Older Consumers. Health is one reason for this, with Oils considered a healthier option than Solid Fats by older adults.
Males have a share of 53% of the Solid Fats market by value, despite accounting for 52% of the population. This highlights the potential to offer more specifically targeted Solid Fats products to men in India.
The Better Off wealth group account for 40% of the Indian Oils & Fats market by value. This suggests strong potential for premium products, though the size of poorer wealth groups – the Hard Pressed group accounts for over a quarter of the market – means that suppliers should develop strategies to serve consumers at different price points.
Key Highlights
Private labels have a low penetration in the market; around 10% by volume in the Solid Fats market and only 3% in the Oils market. However, private labels are expected to grow their market share as the Indian retail environment develops and becomes increasingly concentrated.
Oils account for 83% of the Oils & Fats market by value. However, relatively low consumption by younger consumers means that this market share may decline in the future.
There is a partial attitude-behavior gap in the Oils product category in India. While over 40% of consumers claim to be influenced by the Changing Age Structures and Changing Lifestages trends, these only impact less than 30% of the value of the market. Despite the gap, consumers are acting on these trends enough to ensure that targeting them is essential to success.
1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.2.1 Consumer Trends
1.2.2 Consumer Groups
1.2.3 End Consumers
1.2.4 Volume Units and Aggregations
1.2.5 Exchange Rates
1.2.6 Population Profiles (for interpretation of tables and charts)
2 Methodology
2.1 Introduction
2.2 Initial data are based on a large scale, international program of online consumer surveys
2.3 Demographic groups tracking provides time series data
3 Consumer Segmentation, Group Value and Trend Influence
3.1 Cohort Groups and Oils and Fats Market Value
3.1.1 Age Groups
3.1.2 Gender Groups
3.1.3 Location Groups
3.1.4 Education Achieved Groups
3.1.5 Wealth Groups
3.1.6 Busy Lives Groups
3.2 Cohort Groups and Market Value by Category
3.2.1 Oils
3.2.2 Solid Fats
3.3 Behavioral Trends and Market Value
3.3.1 Oils
3.3.2 Solid Fats
4 Consumption Analysis
4.1 Consumption Frequencies by Age and Gender
4.1.1 Oils
4.1.2 Solid Fats
4.2 Consumer Profiles by Product Category
4.2.1 Oils
4.2.2 Solid Fats
5 Brand vs. Private Label Uptake
5.1 Brand vs. Private Label Consumer Penetration
5.1.1 By Category
5.2 Oils and Fats Brand Choice and Private Label Consumer Penetration
5.2.1 Oils
5.2.2 Solid Fats
6 The Share of Consumers Influenced by Trends
6.1 Trend Drivers of Consumers' Product Choices
6.1.1 Overall Oils and Fats
6.1.2 Oils
6.1.3 Solid Fats
7 Consumption Impact: Market Valuation
7.1 Oils and Fats Value Impact of Consumer Consumption Behavior
7.1.1 Market Value by Category
7.1.2 Market Volume by Category
7.2 Oils and Fats Value Analysis by Category
7.2.1 Market Value by Category
7.2.2 Expenditure per Capita by Category
7.2.3 Expenditure per Household by Category
7.3 Oils and Fats Volume Impact of Consumer Behavior Trends
7.3.1 Market Volume by Category
7.3.2 Consumption per Capita by Category
7.3.3 Consumption Per Household by Category
8 Appendix
8.1 About Canadean
8.2 Disclaimer
List of Tables
Table 1: Volume Units for the Oils and Fats Market
Table 2: Foreign Exchange Rate - INR vs. USD
Table 3: India Survey Respondent profile (weighted), 2012
Table 4: India Oils and Fats Value Share (%), by Age Groups, 2012
Table 5: India Oils and Fats Value Share (%), by Gender, 2012
Table 6: India Oils and Fats Value Share (%), by Urban and Rural Dwellers, 2012
Table 7: India Oils and Fats Value Share (%) by Education Level Achieved Groups, 2012
Table 8: India Oils and Fats Value Share (%) by Wealth Groups, 2012
Table 9: India Oils and Fats Value Share (%) by Busy Lives Groups, 2012
Table 10: India Oils Consumer Group Share (% market value), 2012
Table 11: India Solid Fats Consumer Group Share (% market value), 2012
Table 12: India Total Oils Value (Indian Rupee millions) and Value Share Influenced by Behavioral Trends, 2012
Table 13: India Total Solid Fats Value (Indian Rupee millions) and Value Share Influenced by Behavioral Trends, 2012
Table 14: India Oils Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 15: India Oils Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 16: India Solid Fats Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 17: India Solid Fats Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 18: India Oils Consumer Profiles (% consumers by sub-group), 2012
Table 19: India Solid Fats Consumer Profiles (% consumers by sub-group), 2012
Table 20: India Oils and Fats Private Label Consumer Penetration (% Consumers Using), by Category, 2012
Table 21: India Oils Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 22: India Solid Fats Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 23: India Oils and Fats: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 24: India Oils: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 25: India Solid Fats: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 26: India Oils and Fats Market Value (Indian Rupee million), by Category, 2012
Table 27: India Oils and Fats Market Value (US$ million), by Category, 2012
Table 28: India Oils and Fats Market Volume (Kg m), by Category, 2012
Table 29: India Oils and Fats Market Value (US$ million), by Category, 2012
Table 30: India Oils and Fats Expenditure Per Capita (Indian Rupee), by Category, 2012
Table 31: India Oils and Fats Expenditure Per Capita (US$), by Category, 2012
Table 32: India Oils and Fats Expenditure Per Household (Indian Rupee), by Category
Table 33: India Oils and Fats Expenditure Per Household (US$), by Category
Table 34: India Oils and Fats Market Volume (Kg m), by Category, 2012
Table 35: India Oils and Fats Consumption Per Capita (Kg m / Population m), by Category, 2012
Table 36: India Oils and Fats Consumption Per Household (Kg m / Households m), by Category, 2012
List of Figures
Figure 1: Consumer Trends Report Methodology
Figure 2: India Oils and Fats Value Share (%), by Age Groups, 2012
Figure 3: India Oils and Fats Value Share (%), by Gender, 2012
Figure 4: India Oils and Fats Value Share (%), by Urban and Rural Dwellers, 2012
Figure 5: India Oils and Fats Value Share (%) by Education Level Achieved Groups, 2012
Figure 6: India Oils and Fats Value Share (%) by Wealth Groups, 2012
Figure 7: India Oils and Fats Value Share (%) by Busy Lives Groups, 2012
Figure 8: India Oils Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 9: India Oils Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 10: India Solid Fats Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 11: India Solid Fats Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 12: India Oils and Fats Market Value (US$ million), by Category, 2012
Figure 13: India Oils and Fats Expenditure Per Capita (US$), by Category, 2012
Figure 14: India Oils and Fats Expenditure Per Household (US$), by Category
To order this report: The Indian Oils and Fats Market: What Consumers Eat and Why?
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