"The Journey of a Luxury Consumer": Albatross Global Solutions and 1000mercis Group release an international study on the Luxury Consumer of today

Nov 15, 2013, 12:32 ET from Albatross Global Solutions

NEW YORK, Nov. 15, 2013 /PRNewswire-iReach/ -- Albatross Global Solutions, a market research firm specialized in improving retail performance and understanding consumer trends in the luxury industry and 1000mercis Group, a digital data marketing firm specialized in helping advertisers leverage their marketing strategies, partnered to study the behaviors and desires of the modern luxury consumer. This collaboration measured how this type of consumer desired and engaged in a luxury experience, both at boutiques as well as online.

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On Friday, September 27th 2013 at the Gramercy Park Hotel in New York City the findings of our study were presented by Albatross' founder Christophe Caïs and Dorothée Lacroix, 1000mercis Group International Managing Director to a select group of influential and informed luxury industry representatives.

The study polled 900 eligible consumers who purchased a luxury product in the last 6 months from 5 continents: USA, China, Japan, Brazil and the EU. These participants were asked about their desire, choice, experience, satisfaction and online activity when buying a luxury product.

"This study has enabled us to give feedback to our clients on what motivates the consumer and how they perceive luxury brands around the world and show major cultural differences", said Christophe Caïs. "For example, 51% of the US consumers declare that the brand values are a key criteria when choosing a luxury brand, when this is the case for only 28% of the Japanese consumers".   

"With this study, we discovered that for the US luxury consumer the brand's website is as powerful as the boutique when searching for product information", says Dorothée Lacroix. "Striking contrasts like these showed the importance of understanding the different luxury consumers around the world."

Christophe Caïs adds: "This collaboration celebrates our relationship and shared foundation in the luxury industry. [Albatross and 1000mercis] have a shared passion to increase the sales of our clients through results that will empower the brands to tailor strategies, advertising, and training to reach the affluent consumer".

About Albatross Global Solutions

Albatross Global Solutions is the leading market research firm specialized in improving retail performance and understanding consumer trends in the luxury industry. The company was founded in 2005 and has 22 offices around the world covering all continents. It employs 220 staffs and serves 160 premium and luxury brands for a turnover of $13,5 million. For more information please visit www.albatross.fr .

About 1000mercis Group

1000mercis Group pioneered the Interactive Data Marketing revolution with its award-winning solutions for companies willing to optimize their customer acquisition and retention through online media (Internet, Mobile, Social Media and RTB CRM Display). 1000mercis has become a major actor on the market by combining new clients acquisition and customer loyalty management. The Group employs 200 people and its annual revenue soared to €36.4 million in 2012, 33% of which came from Ocito, its Mobile Marketing subsidiary. Based in Paris, New York and London,1000mercis Group operates in more than 30 countries. 1000mercis is a NYSE Alternext listed company. For more information please visit www.1000mercis.com .

Media Contact: Alexandra Huebner, Albatross Global Solutions, 1-646-569-5796, ahuebner@albatross.fr

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SOURCE Albatross Global Solutions