The Next Thing From VEVO is 'The Next Wave' With Schick Hydro(TM)
VEVO partners with Schick Hydro(TM) to launch exclusive channel to showcase new music
NEW YORK, June 22 /PRNewswire/ -- VEVO, the web's leading premium music video and entertainment service, announced today that it is partnering with Schick Hydro™ to launch its first channel dedicated to showcasing emerging artists across all music genres.
The music discovery channel is branded "The Next Wave presented by Schick Hydro," and will feature up-and-coming artists at both major and independent record labels affiliated with VEVO and its many content partners. Every other week, VEVO and Schick will refresh the channel to deliver new videos and playlists, along with editorial support and promotions that expose fans to new music and talent. As part of the program, Schick will offer free MP3 downloads of music from the channel's featured artists in July.
"VEVO was created, in part, for music fans to explore and discover new artists, in addition to those they already know and love," said Rio Caraeff, President and CEO, VEVO. "VEVO's close relationships with artists and record labels give us an early opportunity to hear new music, which we can then introduce to passionate music fans through compelling and exclusive programming. 'The Next Wave' is an innovative partnership with Schick Hydro that will give a voice to today's emerging talent."
"Schick Hydro is a truly innovative product that demands similarly inventive marketing platforms like this new VEVO channel," said Dan Kinton, Senior Brand Manager for Schick. "Just as VEVO is reinventing the music experience for listeners, Schick Hydro has introduced cutting-edge technology that dramatically improves the shave experience for men. We're committed to refreshing men's experiences by reaching them at their passion points and providing an unexpected benefit -- whether it's a surprisingly hydrating and comfortable shave, or a new music experience."
"The Next Wave, presented by Schick Hydro" will launch with original programming from electronic pop band Passion Pit. The Boston-based band filmed several exclusive videos promoting both the channel and their first single "Sleepyhead," (from their Columbia Records debut Manners).
"We're honored to be a part of Schick Hydro's 'The Next Wave' channel on VEVO that will be featuring our new video for 'Sleepyhead,'" said Ian Hultquist of Passion Pit. "As huge music fans, we're happy to be involved with anything that helps expose people to new and emerging artists."
MEC:Access, the Entertainment and Sports Partnership arm of MEC, developed the marketing platform with VEVO for Schick, connecting the brand directly with the target's passion for music.
Visit http://vevo.com/channel/the-next-wave/143 to view "The Next Wave channel presented by Schick Hydro." Additionally, the exclusive programming will be available on each featured artist's channel on VEVO and VEVO on YouTube.
VEVO is the web's number one premium music video and entertainment service with over 1.1 billion worldwide streams and nearly 60 million unique visitors in the U.S. and Canada each month. VEVO's programming is made available across the VEVO Network, which includes VEVO.com (the service's marquee destination site), VEVO on YouTube, and a VEVO-branded embedded player. The service also serves as a syndication platform for additional internet destination sites, including AOL and CBS Interactive Music Group, expanding the reach of the VEVO Network across the worldwide web.
VEVO was created in partnership by Universal Music Group (UMG), Sony Music Entertainment (SME) and the Abu Dhabi Media Company. It is operated independently by a dedicated management team with offices in New York, Los Angeles, Chicago, Detroit and San Francisco.
About Schick-Wilkinson Sword
Schick-Wilkinson Sword, a leading manufacturer of razors around the world, is a division of Energizer Holdings, Inc. (NYSE: ENR), headquartered in St. Louis, Missouri. For more information on shaving and Schick® Hydro™, visit www.schickhydro.com.
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