The Red Arrow Diner, a New Hampshire Political Institution, to Be a Broadcast Center for SiriusXM during the First Presidential Primary

Famous campaign stop will be renamed the "SiriusXM Red Arrow Diner" for New Hampshire Primary

Sep 10, 2015, 10:00 ET from Sirius XM Holdings Inc.

NEW YORK, Sept. 10, 2015 /PRNewswire/ -- Today SiriusXM announced that it will take over the iconic Red Arrow Diner in New Hampshire for a two-day event beginning the day before the first primary, which is currently scheduled for February 9th. The flagship Manchester location – a go-to place for presidential candidates on the campaign trail – will be renamed the "SiriusXM Red Arrow Diner" and be a broadcast home for SiriusXM political channels, including Patriot (125) and Progress (127).

In addition to offering presidential candidates from both sides of the aisle a chance to break both news and bread, the SiriusXM political team will provide insight into the key moments of the campaign, before locals cast their ballots. SiriusXM will also welcome "everyday" New Hampshire citizens and visitors into the diner, allowing them a chance to hear directly from the presidential hopefuls about the issues that matter most to them.

As part of this Red Arrow takeover event, SiriusXM listeners will have the opportunity to participate in vibrant political discussions during live broadcasts with SiriusXM talk hosts and their special guests. Listeners in attendance will also be treated to a complimentary meal selected from a specially-designed "SiriusXM Red Arrow Diner New Hampshire Primary Menu."

"The atmosphere at The Red Arrow Diner represents the very spirit of New Hampshire politics," said Dave Gorab, Vice President and General Manager, Talk Programming for SiriusXM.  "Over bacon, eggs, and politics, SiriusXM listeners coast to coast will feel the energy and excitement of the New Hampshire primary firsthand."

"We look forward to having our loyal customers join us at 'The SiriusXM Red Arrow Diner' during the New Hampshire primary as SiriusXM brings its diverse array of political programming to our classic diner," said Carol Lawrence, President of the Red Arrow Diner.  "We're excited to open our doors, create a special menu, and even invite SiriusXM hosts to step behind the griddle and prepare breakfast for a fan or two!"

SiriusXM will announce program schedules and times in early 2016.

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About SiriusXM

Sirius XM Holdings Inc. (NASDAQ: SIRI) is the world's largest radio broadcaster measured by revenue and has 28.4 million subscribers.  SiriusXM creates and broadcasts commercial-free music; premier sports talk and live events; comedy; news; exclusive talk and entertainment; and the most comprehensive Latin music, sports and talk programming in radio. SiriusXM is available in vehicles from every major car company in the U.S. and on smartphones and other connected devices as well as online at SiriusXM radios and accessories are available from retailers nationwide and at  SiriusXM also provides premium traffic, weather, data and information services for subscribers in cars, trucks, RVs, boats and aircraft through SiriusXM Traffic™, SiriusXM Travel Link, NavTraffic®, NavWeather™, SiriusXM Aviation, SiriusXM Marine™, Sirius Marine Weather, XMWX Aviation™, and XMWX Marine™.  SiriusXM holds a minority interest in SiriusXM Canada which has more than 2 million subscribers. SiriusXM is also a leading provider of connected vehicles services to major automakers, giving customers access to a suite of safety, security, and convenience services including automatic crash notification, stolen vehicle recovery assistance, enhanced roadside assistance and turn-by-turn navigation.

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