The Ritz-Carlton Brings Destinations To Life Through One-Of-A-Kind Cultural Experiences With The Evolution Of #RCMemories
New program furthers the brand's ideals of creating lasting memories through unforgettable, locally driven experiences
CHEVY CHASE, Md., Feb. 7, 2018 /PRNewswire/ -- The Ritz-Carlton is excited to launch its latest brand initiative, #RCMemories, to further draw guests into their destinations through unexpected moments and unique programming. What started as a way for guests to organically share memories is now a way for The Ritz-Carlton to help create memories through a collection of distinct experiences. Curated by the Ladies and Gentlemen of The Ritz-Carlton across the brand's portfolio and inspired by the surrounding locales, #RCMemories connects guests to local culture by featuring a destination's taste, scent, sight or sound.
"Today's luxury traveler wants to connect with their destination in an authentic and meaningful way and #RCMemories gives our guests that opportunity," said Lisa Holladay, Global Brand Officer, The Ritz-Carlton. "Whether it is by doing sunrise yoga in Bali or listening to a local ranger at The Ritz-Carlton, Dove Mountain, we are providing our guests with a deeper understanding of their location through #RCMemories and these one-of-a-kind cultural experiences."
An homage to the identity and heritage of a destination, #RCMemories offerings are unique to the individual Ritz-Carlton property. Whether it's an amenity, a cultural ceremony, or an engaging performance, a property's programming brings a unique element of its location to life. At The Ritz-Carlton, Dove Mountain guests gather around a fire pit and listen to a Dove Mountain Ranger recount local folklore, which is complimented by a Native American flautist. Or, guests can experience the Tree of Life lighting ceremony at The Ritz-Carlton, Bahrain, which signifies life through the illumination of lights, lamps, lanterns and candles. Additionally, guests at The Ritz-Carlton, Grand Cayman can witness the Sunset Ceremony, which takes place every afternoon around 6:30 p.m. at Bar Jack, when the breathtakingly beautiful Grand Cayman sunsets are announced before the sun begins to descend into the deep blue sea. In each instance, #RCMemories is designed to encourage exploration and further the understanding of local cultures through unexpected experiences.
#RCMemories includes several cultural guest experiences that happen daily, which are further supported by programming and opportunities guests can participate in. At The Ritz-Carlton, Langkawi, guests will become spellbound by the 'Dance of Thanks to the Sea' that takes place at the golden hour of sunset at the beach with gamelan music. Guests of The Ritz-Carlton, Kyoto will discover the gold-flecked Kyoto Shanbon-ya handmade soap in their rooms, which signifies local history, as well as over four hundred pieces of modern Japanese artwork displayed throughout the hotel.
As part of #RCMemories, additional paid services are also offered at each property. At The Ritz-Carlton, Bali, to expound on the experience of placing spiritual offerings at the Resort Temple and shrines, guests can book a soul purification ritual or a market-to-table experience at Culinary Cave. Hotel Arts Barcelona offers daily flower workshops led by Donna Stain to provide guests with insight on how she creates such beautiful floral arrangements.
For more information about The Ritz-Carlton and its #RCMemories program, visit ritzcarlton.com. Guests are encouraged to share their experiences with the program on their social medial channels through the signature #RCMemories hashtag.
About The Ritz-Carlton Hotel Company, LLC
The Ritz-Carlton Hotel Company, L.L.C., of Chevy Chase, MD., part of Marriott International, Inc., currently operates more than 90 hotels and 40 residential properties in more than 30 countries and territories. The Ritz-Carlton is proud to participate in the industry's award-winning loyalty program, Marriott Rewards® which includes The Ritz-Carlton Rewards®. Members can now link accounts with Starwood Preferred Guest® at members.marriott.com for instant elite status matching and unlimited points transfer. For more information or reservations, visit the company web site at www.ritzcarlton.com, for the latest company updates, visit news.ritzcarlton.com and to join the live conversation, use #RCMemories and follow along on Facebook, Twitter, and Instagram. The Ritz-Carlton Hotel Company, L.L.C. is a wholly-owned subsidiary of Marriott International, Inc. (NASDAQ:MAR).
About Marriott International, Inc.
Marriott International, Inc. (NASDAQ: MAR) is based in Bethesda, Maryland, USA, and encompasses a portfolio of more than 6,500 properties in 30 leading hotel brands spanning 127 countries and territories. Marriott operates and franchises hotels and licenses vacation ownership resorts all around the world. The company also operates award-winning loyalty programs: Marriott Rewards®, which includes The Ritz-Carlton Rewards®, and Starwood Preferred Guest®. For more information, please visit our website at www.marriott.com, and for the latest company news, visit www.marriottnewscenter.com. In addition, connect with us on Facebook and @MarriottIntl on Twitter and Instagram.
SOURCE Marriott International, Inc.
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