2014

The SKINNY COW™ Brand Shakes Up Afternoon Snacks with New SLIMITED EDITIONS™ SHAKE-STIRS™ Product No Blender Required for this Shake that Offers Great Taste and Satisfaction in a Carefree Treat

OAKLAND, Calif., April 10, 2012 /PRNewswire/ -- The SKINNY COW® brand is announcing a new product that will make afternoon snack time that much better – SKINNY COW™ SLIMITED EDITIONS™ SHAKE-STIRS™ product.  Just add skim milk, wait one minute then stir for a delicious, refreshing low-fat frozen shake. Best of all, the shakes are created in an all-inclusive cup – no blender needed! Each single-serve container prepares 11 fluid ounces of deliciousness.

(Logo: http://photos.prnewswire.com/prnh/20120410/NY84492LOGO )

SKINNY COW SLIMITED EDITIONS SHAKE-STIRS varieties offer the same high-quality SKINNY COW flavor in a new carefree treat. Two flavors are available at stores nationwide for a suggested retail price of $1.79 for single servings:

  • White Mint Cookie includes white mint low fat ice cream swirled together with crushed chocolate cookies.  This flavor has 220 calories, 2.5 grams of fat and 5 grams of fiber (when using skim milk).
  • Double Chocolate Crumble includes chocolate low fat ice cream with crumbled chocolate cookie bits. This chocolaty flavor has 230 calories, 2.5 grams of fat and 6 grams of fiber (when using skim milk).

"When is the last time you've had a milkshake?  If you are anything like our SKINNY COW fans, it's probably been longer than you would like," said Jessica Vasisht, SKINNY COW brand manager.  "Our new SKINNY COW SLIMITED EDITIONS SHAKE-STIRS are the best way to enjoy a rich and creamy milkshake again!  Just add milk to the self-serve cup and stir.  They come in two decadent flavors, White Mint Cookie and Double Chocolate Crumble, but we're always shaking things up on the SKINNY COW brand, so these milkshakes will only be available this year!" 

In addition to the new SLIMITED EDITIONS SHAKE-STIRS product, the SKINNY COW brand is announcing three new ice cream flavors to the 2012 SLIMITED EDITIONS line-up. These scrumptious new flavors are a twist on old favorites and bring a fun variety to the SKINNY COW line-up:

  • Oh Fudge Nuts! Low Fat Ice Cream Cone is a spin-off of the classic ice cream sundae. This delectable cone has 150 calories, 3 grams of fat and 3 grams of fiber.
  • Mmmmocha Truffle Ice Cream Bars contain low-fat chocolate and coffee ice cream laced together and then topped with chocolatey ribbons. These bars have 100 calories, 2.5 grams of fat and 3 grams of fiber.
  • Best of Both Swirleds Low Fat Ice Cream Sandwich mixes two favorites together from top to bottom – with vanilla and chocolate low fat ice cream swirled between chocolate and vanilla wafers. These sandwiches have 150 calories, 2 grams of fat and 3 grams of fiber.

"According to our consumers, the only thing better than SKINNY COW ice cream is more SKINNY COW ice cream," said Jessica Vasisht, SKINNY COW brand manager.  "We've created a whole new line of Limited Edition flavors for 2012... wait, make that SLIMITED EDITIONS flavors!  There are three in total, but my personal favorite is the Oh Fudge Nuts! Low Fat Ice Cream Cone, mostly for its name.  Mmmmocha Truffle Bar was the top consumer pick, and the Best of Both Swirleds Low Fat Ice Cream sandwich wins on variety with the two most popular ice cream flavors combined into one great sandwich.  They're all sure to be hits, but only in 2012!"

The new SKINNY COW SLIMITED EDITIONS flavors are available nationwide with a suggested retail price of $5.49 for a box of the cones, bars and sandwiches.

For product images of these SKINNY COW SLIMITED EDITIONS products, please visit our media page at www.bit.ly/theskinnycow.

About The SKINNY COW Brand

So much satisfying deliciousness to choose from!  The SKINNY COW brand is a decadent portfolio of low-fat frozen snacks, including sandwiches, cones, cups and ice cream bars, along with candy bars and clusters. SKINNY COW frozen snacks and candies don't skimp on flavor and are a great tasting snack you can enjoy every day. With the SKINNY COW brand, you really can have it all!  For additional product or nutritional information, visit www.SkinnyCow.com.

Want to connect with other fans of the SKINNY COW brand on Facebook and Twitter? Log on to www.facebook.com/TheSkinnyCowUS, or follow @TheSkinnyCow to scoop up the latest product and flavor news, tips on eating smart, luscious offers and more. Check it out!

About Nestle USA

Named one of "The World's Most Admired Food Companies" in Fortune magazine for fifteen consecutive years, Nestle provides quality brands and products that bring flavor to life every day.  From nutritious meals with Lean Cuisine® to baking traditions with Nestle® Toll House®, Nestle USA makes delicious, convenient, and nutritious food and beverage products that make good living possible. That's what "Nestle. Good Food, Good Life" is all about.  Well-known Nestle USA brands include: Nestle® Toll House®, Nestle® Nesquik®, Nestle® Coffee-mate®, Stouffer's®, Lean Cuisine®, HOT POCKETS® and LEAN POCKETS® brand sandwiches, Nescafe®, NESTLE® Juicy Juice®, Buitoni®, DREYER'S/EDY'S®, Nestle® Crunch®, Nestle® Butterfinger®, Wonka®, DIGIORNO®, TOMBSTONE® and CALIFORNIA PIZZA KITCHEN® frozen pizza.  Nestle USA, with 2011 sales of $10 billion, is part of Nestle S.A. in Vevey, Switzerland — the world's largest food company with a commitment to Nutrition, Health & Wellness — with 2011 sales of $94 billion.  For product news and information, visit Nestleusa.com or NestleNewsroom.com.

CONTACT:

Diane McIntyre

Nealie Stufflet


Skinny Cow

Taylor


(510) 601-4338

(704) 644-6920


Diane.McIntyre@us.nestle.com

nstufflet@taylorstrategy.com  

SOURCE SKINNY COW



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http://www.skinnycow.com

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