2014

The Toyota "Creation Station" Rolls on this Fall and Adds Tour Stop in Boston Area at Life is good Festival Second annual experiential vehicle discovery program continues its family-friendly tour with stops at Eat Real in Oakland, Dumbo Arts Festival in Brooklyn and more

TORRANCE, Calif., Sept. 17, 2012 /PRNewswire/ -- The Toyota Creation Station, an experiential vehicle discovery program currently on tour across the country, has added the Boston area to its list of family-fun destinations. The Toyota Creation Station will now arrive at the Life is good Festival in Canton, MA on Sept. 22nd – 23rd. The Life is good Festival joins the remaining Toyota Creation Station tour line-up of the Eat Real Festival (Oakland, CA), the Dumbo Arts Festival (Brooklyn, NY), Boo at the Zoo (Denver, CO), Bass Pro Shops (Rancho Cucamonga, CA) and the Miramar Children's Christmas Carnival (San Diego, CA).

After the success of its premiere 2011 campaign, this year's Toyota Creation Station tour has expanded to feature a wider range of Toyota vehicles for consumers to more easily explore which best fits with their lifestyle. The program launched over the July 4th holiday when it arrived at Fair Saint Louis, and will continue on through December, bringing its family-friendly activities to destinations across the U.S.

Toyota Creation Station guests have the opportunity to uniquely interact with key features within the Toyota line-up of family vehicles, including expanded cargo space and the award-winning Entune™ multimedia system. With the Toyota Cargo Challenge, many have discovered the expansive cargo space of the Prius v through a trunk-packing skills competition. Families at the Toyota Creation Station can also enjoy kids' craft activities and games, including tote bag coloring, spin art, Shrinky Dinks® design, and an in-vehicle photo booth.

Upcoming Toyota Creation Station tour stops include:

Sept. 21-23: 

Oakland, CA at Eat Real Festival

Sept. 22 - 23 

Boston, MA at Life is good Festival

Sept. 28-30:

Brooklyn, NY at Dumbo Arts Festival

Oct. 26-28: 

Denver, CO at Boo at the Zoo

Nov. 23-25:

Rancho Cucamonga, CA at Bass Pro Shops

Dec. 1:

San Diego, CA at Miramar Children's Christmas Carnival

The Toyota Creation Station features a rotation of Toyota vehicles, including the all-new 2013 Avalon, the Highlander and Highlander Hybrid, Prius v, Prius Plug-in, Prius c, and Sienna models.

The full Toyota Creation Station experience includes the following activities*:

  • The Toyota Cargo Challenge showcases the expansive cargo room of the Prius v, which is 58% larger than the 3rd generation Prius. Teams of up to four people work together to complete the challenge, in which they'll compete to pack the vehicle's expanded cargo space the quickest for a chance to win prizes.
  • Arts and Crafts Stations for Kids: 
    Kids will have a blast doing a variety of craft activities, ranging from coloring tote bags,    creating spin art cards, designing leather bracelets, and making Shrinky Dinks®.
  • Toyota 3D Photo Booth: 
    As part of the overall Toyota Creation Station experience, families can snap a picture        while sitting in the Toyota Photo Booth. Participants then take home a commemorative    lenticular 3D photo as a souvenir.
  • Toyota Creation Station Giant Dice Game:  
    Attendees also have the opportunity to win Toyota-branded prizes via an on-site dice     game.

* Activations vary per location

The Toyota Creation Station tour is produced by FILTER Creative Group in Los Angeles, Calif.

About Toyota Motor Sales, U.S.A., Inc.
Toyota Motor Sales (TMS), U.S.A., Inc. is the marketing, sales, distribution and customer service arm of Toyota, Lexus and Scion. Established in 1957, TMS markets products and services through a network of nearly 1,500 Toyota, Lexus and Scion dealers which sold more than 1.64 million vehicles in 2011. Toyota directly employs nearly 30,000 people in the U.S. and its investment here is currently valued at more than $18 billion. For more information about Toyota, visit www.toyota.com or www.toyotanewsroom.com.

About FILTER Creative Group
FILTER Creative Group is a fast-growing entertainment and lifestyle-marketing agency devoted to championing quality music, fashion, film, products, and services of substance. FILTER has implemented marketing and advertising campaigns for numerous major companies, including Toyota, Macys, Dickies, Nike, Universal, Warner Brothers, Capitol Music Group, Interscope Records, Columbia Records, Spotify American Rag, SONY, Guitar Center, Landmark Theatres, Converse, and many others. FILTER Creative Group also has a publishing company that produces the international music magazine, FILTER. For more information please visit www.FILTERcreativegroup.com.

SOURCE Toyota Motor Sales, U.S.A., Inc.



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