The Zacks Analyst Blog Highlights: Heartland Payment Systems, MasterCard, Visa, American Express and Discover

CHICAGO, March 25, 2013 /PRNewswire/ -- Zacks.com announces the list of stocks featured in the Analyst Blog. Every day the Zacks Equity Research analysts discuss the latest news and events impacting stocks and the financial markets. Stocks recently featured in the blog include Heartland Payment Systems (NYSE: HPY), MasterCard (NYSE: MA),Visa (NYSE: V), American Express (NYSE: AXP) and Discover (NYSE: DFS).

(Logo: http://photos.prnewswire.com/prnh/20101027/ZIRLOGO)

Get the most recent insight from Zacks Equity Research with the free Profit from the Pros newsletter: http://at.zacks.com/?id=5513

Here are highlights from Friday's Analyst Blog:

Heartland Partners with LevelUp

Heartland Payment Systems (NYSE: HPY) and LevelUp, the largest mobile payments and loyalty network in the United States have inked a deal to shift all payments from conventional modes to mobile in 2013.

The partnership will allow LevelUp to access Heartland's extensive sales force, huge customer base of over 250,000 merchants. This will help LevelUp expand its mobile payment and loyalty platform, and thus increase its growth rate by acquiring more merchants.

Additionally, the strategic association will also co-promote white-labeled apps for businesses with multiple locations. The white-label solutions of LevelUp helps businesses to provide a fully branded mobile payment and loyalty solution including all LevelUp features such as zero payment processing fees, world-class analytics, powerful campaigns and technical support.

On the other hand the partnership will enhance Heartland's multi-site authorization and settlement network. Heartland's average response time will be reduced to less than a second when a LevelUp transaction is made through a MasterCard (NYSE: MA),Visa (NYSE: V), American Express (NYSE: AXP) or Discover (NYSE: DFS) card. Currently, Heartland is capable of processing 3000 transactions per second.

Heartland expects the liaison to facilitate merchants by enabling them to meet the payment demands of consumers thereby increasing their bottom lines. Consumers will also benefit from the deal, as it will provide them a cost effective and time saving payment option. They will be able to make payments at their favorite merchants by using their iPhone, Android or Windows phones.

LevelUp has also integrated its technology into Heartland's E3 end-to-end encryption terminal/POS to protect payment data permanently. As a result, merchants can use E3 for secure mobile transactions. On the other hand consumers will likely benefit from this integration due to the confidentiality of their payment information. Heartland will also use its tokenization technology to replace card data with a token, which will replace information related to payments.

Heartland and LevelUp will absorb 25% of the development cost of a white-labeled iPhone and Android app for merchants with 10 or more locations for whom the company will process payments. This will increase the acceptance of mobile payments at chain merchants nationally. Additionally, it will promote Heartland's services thereby enhancing its customer base.

Mobile payments have already been in use for the past few years. However, the scale of mobile usage for making payments is much small compared with other conventional modes. The joint venture between Heartland and LevelUp thus aims at accelerating the acceptance of the mobile payment mode, while at the same time making it the mainstream mode of payment.

Heartland has undertaken a number of strategies to increase the usage of mobiles for making payments. Previously in Oct 2012, Heartland launched Mobuyle, a mobile payment solution for Apple iOS-based mobile devices. This allowed merchants to accept credit, debit, and gift card payments on the iPhone, iPad, and iPod touch.

Want more from Zacks Equity Research? Subscribe to the free Profit from the Pros newsletter: http://at.zacks.com/?id=5515.

About Zacks Equity Research

Zacks Equity Research provides the best of quantitative and qualitative analysis to help investors know what stocks to buy and which to sell for the long-term.

Continuous coverage is provided for a universe of 1,150 publicly traded stocks. Our analysts are organized by industry which gives them keen insights to developments that affect company profits and stock performance. Recommendations and target prices are six-month time horizons.

Zacks "Profit from the Pros" e-mail newsletter provides highlights of the latest analysis from Zacks Equity Research. Subscribe to this free newsletter today: http://at.zacks.com/?id=5517

About Zacks

Zacks.com is a property of Zacks Investment Research, Inc., which was formed in 1978 by Leon Zacks. As a PhD from MIT Len knew he could find patterns in stock market data that would lead to superior investment results. Amongst his many accomplishments was the formation of his proprietary stock picking system; the Zacks Rank, which continues to outperform the market by nearly a 3 to 1 margin. The best way to unlock the profitable stock recommendations and market insights of Zacks Investment Research is through our free daily email newsletter; Profit from the Pros. In short, it's your steady flow of Profitable ideas GUARANTEED to be worth your time! Register for your free subscription to Profit from the Pros at http://at.zacks.com/?id=5518.

Visit http://www.zacks.com/performance for information about the performance numbers displayed in this press release.

Follow us on Twitter: http://twitter.com/zacksresearch

Join us on Facebook: http://www.facebook.com/home.php#/pages/Zacks-Investment-Research/57553657748?ref=ts

Disclaimer: Past performance does not guarantee future results. Investors should always research companies and securities before making any investments. Nothing herein should be construed as an offer or solicitation to buy or sell any security.

Media Contact
Zacks Investment Research
800-767-3771 ext. 9339
support@zacks.com
http://www.zacks.com

SOURCE Zacks Investment Research, Inc.



RELATED LINKS
http://www.zacks.com

More by this Source

Best of Content We Love 2014 


Custom Packages

Browse our custom packages or build your own to meet your unique communications needs.

Start today.

 

PR Newswire Membership

Fill out a PR Newswire membership form or contact us at (888) 776-0942.

Learn about PR Newswire services

Request more information about PR Newswire products and services or call us at (888) 776-0942.