Thinaire® Adds Former Verizon Enterprise Solutions Executive to Meet Fortune 500 Demand for Omni-Channel Mobile Engagement Solutions Mobile technology and enterprise solutions expert Howard Belger named EVP
NEW YORK, Jan. 13, 2014 /PRNewswire/ -- Thinaire Transmedia Network, Inc. (Thinaire®) has named Howard Belger as Executive Vice President of Strategic Sales to capitalize on growing demand among the Fortune 500 for its innovative mobile engagement management platform services supporting brand marketing and sales. Belger is tasked with unlocking new opportunities for companies that want to better engage and manage customer relationships in an increasingly mobile world.
Belger joins Thinaire® at a time of rapid growth in demand among new and existing customers including Mondelez-Kraft, P&G, Unilever, Google Wallet, Western Union, adidas, NBC Universal and SONY. In his role as EVP, Strategic Sales, Belger will be focused on driving sales of the leading end-to-end, cloud-based platform for brand engagement on mobile – providing solutions incorporating engagement via radio frequency (RF) technologies such as Bluetooth® Low Energy (BLE) and near field communications (NFC), as well as other mobile onramps such as QR codes and SMS text.
"We're seeing unprecedented demand from clients seeking help managing their mobile engagement interactions with their customers, including providing capacities to connect the physical world to the digital to enhance customer loyalty and drive new sales," said Mark Goodstadt, Thinaire® CEO and Co-Founder. "Thinaire® closes the loop by helping its clients deliver relevant messaging seamlessly at a moment of purchase decision – via consumers' most personal devices – improving the brand-consumer relationship and driving purchase preference."
Throughout the course of his 25-year career, Belger has established a proven record of uncovering new business opportunities through sales and deployment of technology solutions spanning mobile, security and cloud services. In his most recent role as Area Vice President for Verizon Enterprise Solutions (VES), Belger was responsible for individual deals with total value in excess of $450 million, some of the largest in the company's history.
Thinaire connects enterprises to customers through their most personal devices — mobile phones and tablets—using radio frequency (RF)-enabled media, products and places.
Thinaire's Mobile Engagement Management Platform uses RF technologies such as Bluetooth® Low Energy and NFC. Thinaire opens new revenue streams on consumer mobile devices by delivering point-of-advertising mCommerce, as well as digital media networks for distributing paid video, music, games, apps and other sponsored content.
Catherine Barton, Head of Strategic Marketing, Thinaire Transmedia Network, Inc.
Email: firstname.lastname@example.org Phone: 646.293.7282
Kevin Jordan, Founder, kj_pr for Thinaire
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SOURCE Thinaire Transmedia Network, Inc.