CINCINNATI, Jan. 10, 2012 /PRNewswire/ -- ThinkVine, a marketing optimization software company, announces that it has closed $8 Million in Series C investment. The funding includes new participation from Northwater Capital Management alongside existing investors Draper Triangle, DFJ Portage, CincyTech and Ft. Washington Capital Partners.
"It's a pivotal time for both ThinkVine and the industry as continued media fragmentation and an increasingly complex set of marketing choices are forcing business-to-consumer marketers to find new ways to plan and adjust their marketing," said Mark Battaglia, ThinkVine chief executive officer. "ThinkVine is perfectly positioned in the market as the only company with a consumer-centric, software-as-a-service approach to optimizing marketing ROI across all types of marketing investments. With ThinkVine, marketers understand the effect their marketing has on targeted consumer groups and the value each type of marketing activity delivers for their business. And, they realize additional value from more accurate forecasts and software that enables both an objective planning process and timely responses to changes in market conditions or budget levels. This funding round will enable us to extend our leadership position."
ThinkVine will use the funding to accelerate the delivery of capabilities for marketing optimization, marketing mix modeling, and cross-channel attribution. It also will use the funding to increase its sales & marketing efforts and support strategic partnerships.
CincyTech, a seed-stage investor supported by Ohio Third Frontier, and West Capital Advisors, LLC, a Cincinnati-based firm providing corporations and individual investors with professional management of private company investments, played an instrumental role in securing ThinkVine's late stage funding and will continue to play a strong advisory role in the company's development.
ThinkVine's marketing optimization software enables B2C marketers to maximize their ROI across all of their marketing investments. Our breakthrough ThinkAhead Technology simulates how consumers respond to different marketing plans to provide richer historical insights and better forward-looking guidance than traditional marketing mix, as well as support for an agile, objective ongoing planning process. Recently named a Leader with the highest rated current offering by an independent research firm, ThinkVine's customers include market leaders in consumer packaged goods (CPG), food & beverage, financial services, insurance, travel and hospitality, consumer durables, online retail, technology, and other industries.