Third Annual Neutrogena® Wave For Change® Campaign To Raise $250,000
Brand Ambassadors Emma Roberts, Hayden Panettiere, Miranda Cosgrove, and Sandra Echeverria Encourage Teens to Help Build Brighter Futures for Children across the Country
LOS ANGELES, July 5, 2012 /PRNewswire/ -- Neutrogena® Wave for Change® campaign continues to empower teens with its annual program geared towards education in the U.S. This year's philanthropic campaign encourages teens everywhere to make a difference by donating to educational charities to improve school programs and amenities for children of underserved communities. From July 1st to August 31st, Neutrogena® and GlobalGiving, a fundraising charity that benefits education, have teamed up to reach a goal of $250,000 via simple online initiatives that prove a little teen spirit goes a long way.
Drawing on the campaign's motto, "make change a reality," brand ambassadors Hayden Panettiere, Emma Roberts, Sandra Echeverria and Miranda Cosgrove have come together to inspire others to get involved and spread the word. "It means a lot to me to be part of Neutrogena Wave for Change because they are making it possible for kids across the country to have a brighter future and having a younger sibling know firsthand how important an education is for every child so they can be given the right start in life," said Brand Ambassador Emma Roberts. "This campaign makes it so easy for people to really make a difference."
Teens all over the country can show their support for the cause in two easy ways:
1. For every Wave for Change® video view on the Neutrogena® Wave for Change® website or Neutrogena's Facebook page, $1 will be donated to GlobalGiving to support U.S. educational organizations: Knowledge is Power Program, Para Los Ninos, and Education Through Music.
2. For each participating Neutrogena product purchased, another $1 will be donated to GlobalGiving. Simply visit Neutrogena® Wave for Change® website or Neutrogena's Facebook page to activate the purchased products with one simple click.
In addition to the online incentives, Brand Ambassador Emma Roberts has designed an exclusive Neutrogena® Wave for Change® tote bag in tandem with the philanthropic campaign. With the purchase of two Neutrogena® facial skin care products at Target®, customers will be gifted Emma's tote at check-out while supplies last.
Designed to give teens the power to make a difference by taking small actions, this year's emphasis on U.S. educational organizations, whether it's bringing better music or after school programs, is a special opportunity for teens everywhere to give back. To stay connected with the cause, teens can visit the Neutrogena® Wave for Change® website and Neutrogena's Facebook page.
A worldwide leader in premium, dermatologist-recommended skin, hair and cosmetics products, Neutrogena® Corporation has been providing consumers with health and beauty improvements for over 40 years. The Company manufactures and markets a line of premium-priced skin and hair care products that are distributed in more than 70 countries. Headquartered in Los Angeles, Neutrogena® is a subsidiary of Johnson & Johnson, the world's most comprehensive and broadly based health care products company.
GlobalGiving (www.globalgiving.org) is the leading Internet-based network for peer-to-peer philanthropy. Our mission is to sustain a marketplace for good that connects donors directly to the causes they care most about. Through GlobalGiving, individuals and corporations can maximize the impact of every dollar by efficiently and transparently directing their donations to projects here at home and around the world. Since its launch in 2002, GlobalGiving has helped more than 100,000 donors give more than $30 million to more than 2,700 projects.
Victoria Harvie Carlin
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