LAS VEGAS, Nov. 3, 2015 /PRNewswire/ -- Tireweb Marketing, the internet marketing, software development and business intelligence company powering the U.S. tire industry, has launched its own online magazine called Traction News.
Launching the website today at the auto industry's premier gathering, SEMA Show in Las Vegas, Tireweb Marketing Managing Director Matthew Walker says the new platform will publish news and information tire business owners and their employees need to run a successful tire business in the U.S. and Canada. Publishing daily, www.tractionnews.com will focus on product information, business advice, industry events and original research.
"Our platform has been traditionally an e-commerce platform for manufacturers, wholesalers and dealers to sell online. We wanted to move away from being just an e-commerce platform that people log onto to buy and sell tires, to a place where we can keep our dealers informed and provide them with a bit more value and reasons to stay on our website," Walker says.
Traction News will cover everything from new product releases and industry developments, to ways dealers can improve their business, like marketing advice or how to run their financial systems better. It will also keep dealers up-to-date on anything that might affect their business, like regulatory changes.
About 60,000 tire dealers, car dealers and auto repair shops use Tireweb Marketing's software every day for online ordering, internal store quoting and researching tires.
"It's a defined audience; they're tire dealers, they're in our system and they're already in a buying mode — so letting them know about new products and the benefits and features of the products is quite valuable because these guys are at the point-of-sale and dealing directly with the consumer."
Article contributions and press releases are welcome from any business or brand relevant to tire dealers, including those providing marketing advice and business software. They may be sent directly to Traction News editor, Dan Hatch, at firstname.lastname@example.org.
The Tireweb Marketing and Traction News team will be at booth 40138 in the South Hall at the SEMA Show all week.
About Tireweb Marketing
Tireweb Marketing provides online marketing products and services to tire dealers, wholesalers and manufacturers. Founded in 2012, Tireweb Marketing focuses on producing customized websites with the best industry data to attract a highly targeted audience.
Phone: (212) 634-4846
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SOURCE Tireweb Marketing