Title Sports Drink Debuts at 'Beast of the East' Event in Orlando, Kicks off New Distribution Plans

MEDLEY, Fla., Jan. 29 /PRNewswire/ -- The Electric Beverage Company, Inc, owner and bottler of Title Sports Drink, is pleased to announce that it kicked off its Orlando and Central Florida marketing campaign with the debut of its drink at one of Central Florida's hottest night clubs The Dragon Room last night. The party was billed as The Beast of the East, an event created and promoted by Top Drop Entertainment, in anticipation of the match-up this evening between the Orlando Magic and the Boston Celtics. Representatives of Title Sports Drink , which is distributed exclusively by Blue Gem Enterprise (OTC Bulletin Board: BGEM) served Title to nearly one thousand partiers and transformed the Dragon Room into a Title Sports Drink showcase complete with Title Girls, Dancers and signage throughout the venue.

Title Sports Drink launched in South Florida late summer of '09 and has been a very popular and heavily advertised sports drink distributed through major retailers such as Publix Supermarkets, Walgreens, Navarro and Sedano's. The all natural drink has compiled a power packed lineup of celebrity endorsers including Terrell Owens, Ronnie Brown, Vontae Davis, Michael Beasley, Mario Chalmers and recently added Lawrence Taylor to its executive management team. The Beast of the East event in Orlando signals the beginning of many promotional events and marketing and advertising campaigns scheduled to begin in the Central Florida region.

About Title Beverage Distribution

Title Beverage Distribution has warehouse facilities in both South Florida and Northern Florida. Title Beverage Distribution Company services all channels of trade, including grocery, corporate and independent conveniences stores, drug stores, cafe/restaurants, hotels, gym/spas and schools. TBD has a non-competing portfolio of brands, choosing the best brand in each category for the market and consumer needs.

About Blue Gem 

Blue Gem Enterprise is an emerging beverage distribution company headquartered in South Florida and serves the area from Southern Georgia through the Florida Keys, including major chains, independent stores, hospitals, gyms, hotels and other retailers. It is the mission of Blue Gem to become one of the leading distributors of non alcoholic beverages and foods in the state of Florida.

Safe Harbor

This press release includes statements that constitute "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995 (the "Reform Act"). Blue Gem Enterprise, Inc. claims the protection of the safe-harbor for forward-looking statements contained in the Reform Act. These forward-looking statements are often characterized by the terms "may," "believes," "projects," "expects," or "anticipates," and do not reflect historical facts. Specific forward-looking statements contained in this press release include, but are not limited to: our successful integration of diversified growth companies, impact of the company's expansion plan, and new business development success, future financial results, development and acquisition of new product lines and services, the impact of competitive products or pricing from technological changes, the effect of economic conditions and other uncertainties. The forward-looking statements contained herein involve risks and uncertainties that could cause actual results to differ materially from the expectations contained in any such, forward-looking statements. These risks include, but are not limited to: failure to manage operating expenses or integrate new companies and/or technologies, each of which could have a material impact on our business, our financial results, and the company's stock price. Most of these factors are difficult to predict accurately and are generally beyond the Company's control. Forward-looking statements speak only as to the date they are made and Blue Gem Enterprise does not undertake to update forward-looking statements to reflect circumstances or events that occur after the date the forward-looking statements are made.

SOURCE Electric Beverage Company, Inc