NEW YORK, Feb. 22, 2012 /PRNewswire/ -- In celebration of Hollywood's biggest night, Toast to the Red Carpet LIVE!, a first-of-its-kind 90-minute web show allowing movie fans to experience all of the glitz and glamour of the red carpet at home, will stream live online on Sunday, February 26 on UsWeekly (www.usmagazine.com) and the I Can't Believe It's Not Butter!® Facebook page (facebook.com/icantbelieveitsnotbutterUSA).
Presented by I Can't Believe It's Not Butter! ®, Toast to the Red Carpet LIVE! will feature a star-studded roundtable of celebrity panelists, including beauty expert Brooke Burke, fashion expert Carson Kressley and model and actress Molly Sims, dishing on celebrity style and up-to-the-minute coverage from the red carpet. Culinary and entertaining expert Katie Lee will be on hand to showcase delicious recipes inspired by her favorite best picture nominees.
"As a brand, I Can't Believe It's Not Butter! consistently seeks new and innovative ways to reach consumers and Toast to the Red Carpet LIVE! allows us to give movie fans exclusive content they will not be able to find elsewhere," said Barry Sands, Senior Brand Manager, Premium Brands at Unilever.
Produced by Digital Broadcasting Group (DBG) in collaboration with Mindshare Entertainment, Toast to the Red Carpet LIVE! broadcasts live online on Sunday, February 26 starting at 3:00pm PST. Viewers can tune in to watch all the action on UsMagazine.com, the I Can't Believe It's Not Butter!® Facebook page and select websites within DBG's digital portfolio.
About Unilever North America
Unilever is one of the world's leading suppliers of fast moving consumer goods with strong operations in more than 100 countries and sales in 180. With products that are used over two billion times a day around the world, we work to create a better future every day and help people feel good, look good and get more out of life with brands and services that are good for them and good for others. In the United States and Canada the portfolio includes brand icons such as: Axe, Becel, Ben & Jerry's, Bertolli, Breyers, Caress, Consort For Men, Country Crock, Degree, Dove personal care products, fds, Good Humor, Hellmann's, I Can't Believe It's Not Butter!, Just for Me!, Klondike, Knorr, Lever 2000, Lipton, Motions, Nexxus, Noxzema, Pond's, Popsicle, Promise, Q-Tips, Ragu, Simple, Skippy, Slim-Fast, Soft & Beautiful, St. Ives, Suave, tcb, TIGI, TRESemme, Vaseline, and Wish-Bone. All of the preceding brand names are registered trademarks of the Unilever Group of Companies. Dedicated to serving consumers and the communities where we live, work and play, Unilever employs more than 13,000 people across North America – generating over $9 billion in sales in 2011. For more information, visit www.unileverusa.com or www.unilever.ca.
About Digital Broadcasting Group
Digital Broadcasting Group (DBG; www.dbg.tv) is the leading creator, producer, and distributor of premium video content across digital media. DBG's Emmy Award winning in-house production team has created compelling original programming for such blue-chip brands as Infiniti, Hewlett Packard, Ford, Sprint, Mars, the U.S. Air Force, Kimberly Clark, Unilever, and Coca-Cola as well as co-produced and distributed The Confession, the ground-breaking action/drama starring Golden Globe® and Emmy® award-winning actor Kiefer Sutherland and two-time Academy Award® nominee John Hurt. Through its comScore rated top 5 video syndication capabilities, comprised of close to 107 million monthly unique visitors, DBG distributes advertisers' pre-roll inventory as well as original web programming across 2,600 publishers. DBG, with offices in New York, Chicago, Los Angeles, San Francisco and Dallas, was launched in 2007 by online video advertising pioneer Chris Young, former VH1 producer Joseph Gomes, Emmy Award-winning producer Gregg Backer, and digital media veteran Rick Kleczkowski.
The Morris + King Company for DBG
GolinHarris for Unilever I Can't Believe It's Not Butter!
SOURCE I Can't Believe It's Not Butter!