SIMI VALLEY, Calif., Sept. 2, 2015 /PRNewswire/ -- If your business relies on search traffic to get new customers to visit your website, you know Google's results pages are a moving target. Now Google is reserving more of its search results pages for paid advertising, making the paid search component more important than ever in a complete digital marketing program.
To give clients the ultimate edge of search advertising strategy, Bruce Clay, Inc. announced that author, speaker, podcaster and top-ranked paid search expert David Szetela joins the team as VP, Search Marketing Operations. Szetela was recently voted one of the top 25 PPC experts by PPC Hero for the third year in a row.
Bruce Clay is a name synonymous with SEO — improving a website so it ranks well in organic search results (those results that aren't sponsored but rely on Google's complex algorithm of ranking factors). In adding Szetela's online advertising expertise, Bruce Clay, Inc. establishes itself as a best-in-(all)-class digital marketing agency.
"I'm looking forward to applying my marketing management skills to grow a best-of-breed team and service offering. A year from now, we want BCI to be a leader in PPC services, just as it has earned the reputation as the top SEO agency worldwide," said Szetela.
Clients of Bruce Clay, Inc. receive world-class Internet marketing strategy from Szetela and Clay incorporating SEO, PPC, social media and content, red carpet service from a dedicated team, and testimonial-level results and ROI.
"We have always believed that education facilitates a successful client-agency partnership, and so training and education is part of our company culture. David has trained up a generation of digital marketers through his books on online advertising and his presentations at marketing conferences," said Bruce Clay, president of Bruce Clay, Inc. "We're thrilled to bring David's experience and expertise to our clients."
Szetela's articles on PPC advertising have been published in The SEM Post, MediaPost, Search Engine Watch, and Search Engine Land. He will continue to host a weekly radio show and podcast called PPC Rockstars and will also join as a frequent co-host on Bruce Clay, Inc.'s SEM Synergy podcast, both produced by WebmasterRadio.fm and distributed by iTunes and other major outlets.
About Bruce Clay, Inc.
Bruce Clay, Inc. provides search engine optimization (SEO) services, PPC advertising services, SEO training courses and the full-featured SEOToolSet suite of tools. Bruce Clay has led the industry by authoring the SEO Code of Ethics, now translated into 18 languages, to promote ethical search engine optimization practices. Based in the Los Angeles area, Bruce Clay, Inc. also has international offices in Brazil, Dubai, India, Japan and Switzerland. Visit www.bruceclay.com for more information.
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SOURCE Bruce Clay, Inc.