Trinity Pharma Solutions Brings SaaS Benefits to Life Sciences Industry with Rapid Access to Actionable Sales Intelligence

WALTHAM, Mass., Aug. 17, 2011 /PRNewswire/ -- Trinity Pharma Solutions (Trinity Pharma) today announced a new approach to business intelligence (BI) that brings the benefits of SaaS to life sciences analytics. With the upgrade of TrinityAgile, Trinity Pharma helps life sciences companies draw powerful sales insights that enable real-time adaptability and deliver commercial results.

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Designed exclusively for life sciences organizations, TrinityAgile provides a powerful and flexible environment for dynamically delivering sales insights across the organization. It is an on-demand solution that connects the network of commercial data that drives rich and personalized performance analytics and reporting.

"Traditional approaches to BI have provided valuable data, but it was often inflexible and life sciences companies often had to wait months for it. Given today's market dynamics, that timeline needs to be accelerated," said Zackary King, senior vice president & general manager of Trinity Pharma. "Because access to the medical community is increasingly difficult to secure, it is even more critical that pharma reps and the home office understand everything about both the drugs they are selling and the physicians and patients they are targeting. TrinityAgile makes it possible to get a complete picture of your customers with up-to-date data and analytics that make the difference between a sale and a lost opportunity."

TrinityAgile offers fast and accurate data integration that connects and integrates all of a company's commercial life sciences data and connects it across channels to pharma's most used and niche data sources. By connecting data across sources and channels, TrinityAgile generates a 360-degree, multi-dimensional view of an organization's market performance.

With a fully integrated, fast and flexible data and reporting solution, customers can deploy highly targeted and relevant analytics that address the key account touch points that enable meaningful interactions. They also free themselves of the IT and operational complexity and burden associated with assembling and managing large data sets, allowing them to focus on what the data is telling them.

From reps to execs, TrinityAgile's highly interactive and personalized analytics allow teams to query, visualize, aggregate and filter information to achieve higher levels of insight and productivity. With an intuitive interface that can be tailored to each user, TrinityAgile bridges performance across the organization and teams. Some new features include:

• Analytics that integrate all the key functions such as strategic business planning, performance management, tactical customer insights, pre-call planning, competitive insights, incentive compensation, managed markets, goal tracking and market and competitive dynamics
• Cloud enabled back- and front-end powered by Amazon's Elastic Compute Cloud
• Actionable data and insights delivered in days, not weeks or months, in order to help customers realize significant cost and time savings
• Enhanced quality controls not available with traditional approaches such as enterprise data warehouses

"Our solution allows customers to arm their sales force with a complete picture of their accounts, allowing them to craft a highly tailored message during their interactions which is critical in today's environment," said King. "We provide home office the ability to measure and manage commercial performance with insights that drive both tactical and strategic decisions. We do all of this with the ability to change on a moment's notice."

About Trinity Pharma Solutions:

Trinity Pharma Solutions delivers next-generation sales insights to the global life sciences industry.  We were founded with a simple and powerful mission to turn complex data into easy-to-use tools for successful sales and marketing organizations. From the world's largest pharmaceutical companies to small emerging biotech and medical device companies, Trinity delivers insightful and actionable analytic tools directly to the people who need them.  To learn more visit www.TrinityPharmaSolutions.com.

SOURCE Trinity Pharma Solutions