TripleLift Adds Premium Sites in France via Adverline Partnership

NEW YORK, Nov. 28, 2016 /PRNewswire/ -- The Place to Bid, Adverline's Premium and Private marketplace, is announcing the launch today of The Place to Bid Native in partnership with TripleLift, the first native SSP. (FRANCE)

The Advantages of Native Advertising
The native ad format, characterized by its location and design being perfectly integrated into the publisher's editorial content, also advances the advertisers' visibility and performance requirements. It offers a respectful media experience for consumers which is highly beneficial to publishers.

"In order to meet trading desks' expectations of the native format, it became necessary to partner with the most innovative SSP on the market, which is connected to the most demand partners and is able to utilize the various existing technologies."
Philippe Framezelle, Board Chairman

A Real Private Native Marketplace
The TripleLift technology will be integrated on the Premium media sites that make up The Place to Bid: latribune.fr, societe.com, avendrealouer.fr, maison.com, ptitchef.com, aujardin.info, and  many others. It provides desktop and mobile access to native programmatic inventories.

Hyperconnectivity to DSPs
The Place to Bid Native will be accessible from all the major DSPs: AppNexus, DBM, MediaMath, Turn, and 24 others*.

A Unique Offer
The TripleLift technology has the best aesthetic standards and integration of native formats. A team of 68 developers are working to innovate exclusive formats on all devices.

About "TripleLift"
TripleLift is the leading programmatic native advertising platform in the industry.
The Triplelift's proprietary technology allows brands to amplify their content through native advertisements in the editorial flows of its premium partners' sites. The publishers benefit from this pioneering technology for creating a new revenue stream by monetizing their digital multi-device inventory.
Native advertising is a type of advertising that is more respectful than traditional online ads, providing a non-interruptive media experience in a format that is in phase with the content of editorial sites.
For more information on TripleLift: www.triplelift.com

About "The Place to Bid"
Created by Adverline (MEDIAPOST Communication Group) on June 18, 2013, The Place to Bid is a premium, private, 100% RTB marketplace. It includes 70 premium publishers (laposte.fr, societe.com, latribune.fr, promovacances.com, nrj.fr, logic-immo.com, and so on) which covers over 20 million unique visitors, and 2 billion monthly ad impressions available in real time.
The Place to Bid has continued to expand its offerings through proposing an on-the-fly site design solution (One Skin), and then launching The Place to Bid Video.
Latest innovation: The launch of The Place to Bid Native.
www.theplacetobid.fr

*Acuity, Adelphic, Adform, AOL, Avid, Centro, ContentAd, Criteo, DataXu, GumGum, Kixer, LDMobile, Platform Inc, PowerLinks, Pulsepoint, RhythmOne, Rocketfuel, Smadex, Sociomantic, StrikeAd, Trade Desk, TubeMogul, and YAMP.

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SOURCE TripleLift