Trucks Drive Numerous American Honda September Sales Records

-- Total American Honda sales rise 13.1 percent on sales of 133,750 for a new September record

-- Overall American Honda truck sales also set a new September mark, increasing 26.9 percent on sales of 63,635

-- Honda brand sets new September record, rising 14 percent on sales of 119,046

-- Honda trucks also have best September, up 31.9 percent with 55,474 units sold

-- Acura trucks have best-ever September, gaining 0.8 percent on sales of 8,161 vehicles

-- Acura RDX records best September sales, rising 19.1 percent on sales of 3,848 units

News provided by

American Honda Motor Co., Inc.

Oct 01, 2015, 01:19 ET

TORRANCE, Calif., Oct. 1, 2015 /PRNewswire/ -- American Honda Motor Co., Inc. today reported a robust 13.1 percent September 2015 sales increase on total sales of 133,750 Honda and Acura vehicles for a new September benchmark. Honda Division sales totaled 119,046, up 14 percent for a new September record, with car sales reaching 63,572 for a 2 percent gain and truck sales rising 31.9 percent on sales of 55,474 for another September record. Acura reported 14,704 vehicle sales for a solid 6.3 percent gain, with cars capturing 6,543 sales (up 14.1 percent) and trucks setting a new September record, reaching 8,161 sales (up 0.8 percent).

Honda

Honda cars and trucks made solid sales gains in September, with double digit increases from Civic, CR-V, Pilot and Odyssey, while Accord also gained in a market that continues to lean heavily to light trucks. With Pilot leading monthly gains, total Honda truck sales were up across the entire lineup, gaining 31.9 percent on sales of 55,474 for a new September record.

Civic had a strong September with sales topping 28,000 for a 27 percent increase.
The all-new Pilot jumped out to a great start with September sales of 10,238, up 30.9 percent for the month. Pilot was joined by Odyssey, with sales of 9,924 units to bump it 13.2 percent in September.
CR-V set yet another monthly sales record, rising 26.1 percent on sales of 29,925 units, continuing on pace to maintain its position as America's best-selling SUV.

"The success of our new truck introductions has given us great momentum heading into fall," said Jeff Conrad, Honda Division senior vice president and general manager. "Now we see the freshened Accord and all-new Civic sedan propelling us into 2016 as we continue to bolster our lineup with exciting new products throughout the year."

Acura

Acura cars continued strong momentum in a light truck-dominated market with TLX easily surpassing the 4,500-unit mark, while ILX enjoyed a double-digit increase for the month. RDX also gained sharply in a hotly competitive market segment, setting a new September record to boost total Acura truck sales into record territory. Overall, Acura sales were up 6.3 percent.

RDX sales shot up 19.1 percent on sales of 3,848 in September to help Acura trucks to a 0.8 percent increase.
MDX posted a strong month with sales of 4,313 for the month, despite supply constraints.
Anchored by the TLX, Acura cars gained 14.1 percent on sales of 6,543 for the month:
- TLX sales totaled 4,753 for an increase of 22.4 percent
- ILX was up 10.2 percent on sales of 1,614 units

"In addition to strong demand for our lineup of luxury performance products what we are seeing is the growing stature of the Acura brand," said Jon Ikeda, vice president and general manager of the Acura division. "With the reborn NSX on the horizon, Acura is poised for great things in the luxury automotive marketplace."

Final Sales for September 2015

American Honda Vehicle Sales for September 2015
			Month-to-Date				Year-to-Date
			September 2015	September 2014	DSR % Change**	MoM % Change	September 2015	September 2014	DSR % Change**	YoY % Change
American Honda Total			133,750	118,223	8.6%	13.1%	1,188,566	1,160,605	2.4%	2.4%
Total Car Sales			70,115	68,070	-1.1%	3.0%	612,325	641,808	-4.6%	-4.6%
Total Truck Sales			63,635	50,153	21.8%	26.9%	576,241	518,797	11.1%	11.1%
Honda Total Car Sales			63,572	62,335	-2.1%	2.0%	562,267	603,530	-6.8%	-6.8%
Honda Total Truck Sales			55,474	42,056	26.6%	31.9%	494,280	437,325	13.0%	13.0%
Acura Total Car Sales			6,543	5,735	9.5%	14.1%	50,058	38,278	30.8%	30.8%
Acura Total Truck Sales			8,161	8,097	-3.2%	0.8%	81,961	81,472	0.6%	0.6%
Total Domestic Car Sales			69,566	67,207	-0.6%	3.5%	606,843	606,534	0.1%	0.1%
	Honda Division		63,198	61,717	-1.7%	2.4%	558,591	577,153	-3.2%	-3.2%
	Acura Division		6,368	5,490	11.4%	16.0%	48,252	29,381	64.2%	64.2%
Total Domestic Truck Sales			63,635	50,153	21.8%	26.9%	576,236	518,797	11.1%	11.1%
	Honda Division		55,474	42,056	26.6%	31.9%	494,275	437,325	13.0%	13.0%
	Acura Division		8,161	8,097	-3.2%	0.8%	81,961	81,472	0.6%	0.6%
Total Import Car Sales			549	863	-38.9%	-36.4%	5,482	35,274	-84.5%	-84.5%
	Honda Division		374	618	-41.9%	-39.5%	3,676	26,377	-86.1%	-86.1%
	Acura Division		175	245	-31.4%	-28.6%	1,806	8,897	-79.7%	-79.7%
Total Import Truck Sales			0	0	0.0%	0.0%	5	0	0.0%	0.0%
	Honda Division		0	0	0.0%	0.0%	5	0	0.0%	0.0%
	Acura Division		0	0	0.0%	0.0%	0	0	0.0%	0.0%

MODEL BREAKOUT BY DIVISION
Honda Division Total			119,046	104,391	9.5%	14.0%	1,056,547	1,040,855	1.5%	1.5%
	*	ACCORD	33,641	32,956	-2.0%	2.1%	264,814	304,382	-13.0%	-13.0%
	*	CIVIC	28,278	22,263	21.9%	27.0%	249,749	253,430	-1.5%	-1.5%
		CR-Z	310	248	20.0%	25.0%	2,205	2,945	-25.1%	-25.1%
		FCX CLARITY	0	0	0.0%	0.0%	0	1	-100.0%	-100.0%
	*	FIT	1,279	6,628	-81.5%	-80.7%	44,146	39,618	11.4%	11.4%
		INSIGHT	64	240	-74.4%	-73.3%	1,353	3,154	-57.1%	-57.1%

		CROSSTOUR	777	763	-2.2%	1.8%	7,227	9,032	-20.0%	-20.0%
	*	CR-V	29,925	23,722	21.1%	26.1%	259,499	241,015	7.7%	7.7%
		HR-V	4,608	0	0.0%	0.0%	29,225	0	0.0%	0.0%
		ODYSSEY	9,924	8,769	8.6%	13.2%	98,834	95,460	3.5%	3.5%
		PILOT	10,238	7,824	25.6%	30.9%	98,980	80,247	23.3%	23.3%
		RIDGELINE	2	978	-99.8%	-99.8%	515	11,571	-95.5%	-95.5%

	***	Memo: Accord FHEV	854	1,095	-25.1%	-22.0%	10,111	10,520	-3.9%	-3.9%
		Memo: Accord PHEV	0	42	-100.0%	-100.0%	62	309	-79.9%	-79.9%
		Memo: Civic Hybrid	613	360	63.5%	70.3%	3,930	3,767	4.3%	4.3%
		Memo: Fit EV	0	29	-100.0%	-100.0%	0	347	-100.0%	-100.0%
Acura Division Total			14,704	13,832	2.1%	6.3%	132,019	119,750	10.2%	10.2%
	ILX		1,614	1,464	5.8%	10.2%	13,358	12,854	3.9%	3.9%
	RLX / RL		174	187	-10.7%	-7.0%	1,774	2,695	-34.2%	-34.2%
	TL		1	142	-99.3%	-99.3%	86	10,357	-99.2%	-99.2%
	TLX		4,753	3,884	17.5%	22.4%	34,808	6,170	464.1%	464.1%
	TSX		1	58	-98.3%	-98.3%	32	6,202	-99.5%	-99.5%

	MDX		4,313	4,864	-14.9%	-11.3%	43,457	48,308	-10.0%	-10.0%
	RDX		3,848	3,230	14.4%	19.1%	38,502	33,095	16.3%	16.3%
	ZDX		0	3	-100.0%	-100.0%	2	69	-97.1%	-97.1%

	***	Memo: ILX Hybrid	2	15	-87.2%	-86.7%	22	345	-93.6%	-93.6%
		Memo: RLX Hybrid	26	31	-19.5%	-16.1%	207	31	567.7%	567.7%
		Memo: TSX Wagon	0	6	-100.0%	-100.0%	2	630	-99.7%	-99.7%
Selling Days			25	24			229	229
**** Hybrid			1,869	2,031	-11.7%	-8.0%	17,890	21,071	-15.1%	-15.1%