TrueCar.com Releases November Grades for Manufacturers and Brands

European Brands Rank High On the List

Dec 15, 2010, 08:50 ET from TrueCar.com

SANTA MONICA, Calif., Dec. 15, 2010 /PRNewswire/ -- TrueCar.com, the authority in new car pricing, trends and forecasting, today released its scorecard for automotive manufacturers and brands.  The full report, which is available tomorrow, is in TrueCar.com's monthly TrueTrends report.  The performance scorecards grade each manufacturer and brand on eight different measurements including pricing, sales, incentives, customer loyalty, market share and days in inventory data.

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Overall, the top four manufacturers are European with Porsche, BMW, Daimler and Jaguar Land Rover graded the highest in November.  Near the bottom of the list are Mazda, Saab and Mitsubishi.  Among the brands that received the highest grades are Audi, Porsche and Land Rover while Mazda had the only failing grade.

The biggest gainers among manufacturers, from October 2010 to November 2010, were:

  • Daimler moving from a C+ to an A
  • Suzuki moving from a D+ to a B+

The biggest decliners among manufacturers, from October 2010 to November 2010, were:

  • Mazda moving from a D- to an F
  • Toyota moving from a B- to a C-

"Lower incentive spending and strong transaction prices helped Daimler experience one of the greatest gains in November whereas Porsche claimed the top spot based on an all-around strong performance," said Jesse Toprak, VP of Industry Trends and Insights at TrueCar.com.  "Toyota's grade decline came from their sub-par retail sales performance, which is still being affected by the recalls."

Below are the Top Three Highest and Lowest Manufacturer and Brand Rankings by TrueCar.com:


Highest Grades by Manufacturer


Lowest Grades by Manufacturer

Rank

Manufacturer

Grade


Rank

Manufacturer

Grade

1

Porsche

A+


1

Mazda

F

2 (tie)

BMW

A


2

Saab

D-

2 (tie)

Daimler

A


3

Mitsubishi

D

2 (tie)

Jaguar Land Rover

A








Highest Grades by Brand



Lowest Grades by Brand

Rank

Brand

Grade


Rank

Brand

Grade

1 (tie)

Audi

A+


1

Mazda

F

1 (tie)

Porsche

A+


2 (tie)

Nissan

D-

1 (tie)

Land Rover

A+


2 (tie)

Toyota

D-





2 (tie)

Saab

D-




The TrueTrends Report is available to be viewed in its entirety at TrueCar.com.  

About TrueCar

TrueCar is the authority in new car prices.  We show car buyers and car dealers how much people actually paid for a particular car in a specific local area.  With TrueCar pricing, both new car buyers and new car dealers can know at any time what is considered a good or great price on a new car. Consumers no longer need to walk into a dealership partially informed and fully suspicious – using TrueCar they walk in knowing the price of a fair deal. Dealers benefit by TrueCar's real-time, unbiased information about marketplace pricing, helping them price cars for increased sales, and ultimately gaining market share over other dealers.  Our innovative new car pricing service is offered free of charge on our website at www.truecar.com, on our mobile site at mobile.truecar.com, and via syndication of our tools and pricing data to leading automotive research sites throughout the web.

About TrueCar Data

TrueCar obtains data directly from numerous sources including automotive dealers, technology companies, data aggregators, and analytics companies within the automotive space.  We also acquire vehicle configuration data, customer and dealer incentives data, financing and loan data, vehicle registration and insurance data, and much, much more.  TrueCar is insatiable about data with our goal to find 100 percent of all purchase transactions, even if that means finding the same transaction multiple times from multiple sources within the car-buying ecosystem.  Our data is among the most timely and comprehensive in the industry.  TrueCar believes the greater our informational accuracy, the greater benefit we provide to both dealers and consumers.

Disclaimer

This press release and the information contained herein is for noncommercial use on "as-is, as available" basis and may be used for informational purposes only.  TrueCar makes no representations or warranties, express or implied, with respect to the information contained in this press release and the results of the use of such information, including but not limited to implied warranty of merchantability, fitness for a particular purpose and non-infringement.  The information contained in this press release may include technical inaccuracies or typographical errors.  Neither TrueCar nor any of its parents, subsidiaries, affiliates or respective partners, officers, or directors, employees or agents shall be held liable for any damages, whether direct, incidental, indirect, special or consequential, including without limitation lost revenues or lost profits, arising from or in connection with your use or reliance on the information presented in this press release.

Available Topic Expert(s): For information on the listed expert(s), click appropriate link.

Jesse Toprak

https://profnet.prnewswire.com/Subscriber/ExpertProfile.aspx?ei=94534

SOURCE TrueCar.com



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