UBM Asia: Technology for Marketing & Advertising

USA - English

• USA - English

HONG KONG, May 3 /PRNewswire-Asia/ -- UBM Asia Ltd (http://www.ubmasia.com ), a fully-owned subsidiary of United Business Media Limited (UBM), announced that UBM is bringing its award-winning integrated marketing and advertising solutions event -- Technology For Marketing & Advertising (TFM&A) to India in 2011.

(Logo: http://www.prnasia.com/sa/2010/04/19/20100419602891.jpg )

TFM&A is UK's leading marketing and advertising event. Its unique position and distinctive focus is highly respected by marketing, media and advertising professionals globally and has enjoyed over 10 highly successful years of exhibitor and visitor growth and now has more than 200 exhibitors and over 10,000 attendees.

"Marking the 10th anniversary of TFM&A, London, and following the successful launch in China in Shanghai in August 2010, it is especially meaningful to bring the show to India. We are not only impressed by the growing tradeshow industry here in India but research findings also indicate there is a strong need for a high quality integrated marketing and advertising solutions event. This is indeed very exciting!" said Simon Mills, Portfolio Director, TFM&A.

TFM&A India will be held from 14 -- 16 April, 2011 at NSC, Mumbai and operated by UBM India. It offers marketing, media and advertising professionals the latest seminars, industry insights, trends and developments as well as providing a meaningful platform for leading suppliers of data, CRM, direct, digital and online marketing solutions, hence delivering the perfect blend for truly integrated marketing and advertising campaigns.

With the markets in India on the rise, the Indian advertising industry is expected to grow by 12% in 2010 to INR 246.9 billion. Internet advertising in particular continues to generate huge interest and is expected to grow the fastest at a CAGR (Compound Annual Growth Rate) of 29.6% over next five years. With the growing number of internet users, online print editions, and recent uptake in social networking and gaming platforms, advertising on online media is expected to grow the fastest amongst all advertising media in India. (Source: KPMG Analysis)

It is clear that in the current economic climate, marketing and advertising professionals are keener than ever to make their campaigns even more efficient and effective, which makes TFM&A's launch in India even more timely. "Bringing TFM&A to India means we combine the phenomenal growth and demands of corporate India with the global leading event. This combination together with UBM's existing business network in India provides a very powerful and compelling combination. We are confident that TFM&A will quickly establish itself in the marketing and advertising landscape and play a catalyst for the Indian market," said Sanjeev Khaira, Managing Director, UBM India.

    TFM&A 2010, London, created many new records.
    -- Total attendees: 10,568 of which 9,325 were pure visitors (ABC Audited)
    -- Over 200 suppliers including Oracle, Google, Experian, Sage, SPSS,
       Facebook, Microsoft etc.
    -- An award-winning event -- TFM&A 2009 was awarded the 'Best Marketing
       Campaign' at prestigious AEO Awards and 'Best Trade Show' at the Event
       Awards

TFM&A is not only an exhibition. It also offers a high quality free conference programme. TFM&A 2010 London included the 'tremendous 10' keynotes from Google, YouTube, BBDO, Facebook and more and 60 seminars covering digital, online advertising, CRM, data analysis. The same successful mix will also be replicated in India.

    For further details, contact:

     Mr. Sangram Pawar
     Tel. No: +91 22 66122616
     Email:   [email protected]
     Website: http://www.t-f-m.co.uk/india

Notes to Editors

1. About UBM India (http://www.ubmindia.in ) UBM India, with established infrastructure, branch offices in key cities in the country and over 150 employees is the largest independent organiser in the country. It has an excellent five-year track record of launching successful events and bringing UBM's global brands to India to become India's leading events for a wide range of sectors, including: pharmaceutical (CPhI /PMEC / ICSE India); food ingredients (Fi India); security, fire and safety (IFSEC India); jewellery (Hyderabad Jewellery Pearl and Gem Fair); energy (India Energy); as well as Footwear Material Exposition and INTEROP.

2. About UBM Asia (http://www.ubmasia.com ) Owned by United Business Media Limited (UBM) listed on the London Stock Exchange, UBM Asia operates in 13 market sectors with headquarters in Hong Kong. We have over 130 media products in three categories: trade fairs, print and B2B portals. As Asia's leading exhibition organiser and the biggest commercial organiser in the two fastest growing markets in Asia: China and India, we stage the leading events of their kind across Asia. Our 110 events attract an annual attendance of 30,000 quality exhibitors and 1,270,000 visitors from all over the world to meet their target business partners face- to-face for business matching and networking. We publish high-quality trade publications for 191,000 industry professionals to capture the market trends and industry news. Complementing our exhibitions and publications are round- the-clock and industry-specific online B2B portals, which provide a series of online trading networks, industry news hub and sourcing and marketing platforms for the world's trade buyers and suppliers. We have over 650 staff in 15 major cities in Asia.

3. About United Business Media (http://www.ubm.com ) UBM focuses on two principal activities: worldwide information distribution, targeting and monitoring; and, the development and monetisation of B2B communities and markets. UBM's businesses inform markets and serve professional commercial communities - from doctors to game developers, from journalists to jewellery traders, from farmers to pharmacists - with integrated events, online, print and business information products. Our 6,400 staff in more than 30 countries are organised into specialist teams that serve these communities, bringing buyers and sellers together, helping them to do business and their markets to work effectively and efficiently.

    For press enquiries, please contact:

     Jennifer Law
     Director of Communications
     UBM Asia
     Tel:   +852-2516-1691
     Fax:   +852-3749-7342
     Email: [email protected]

SOURCE UBM Asia Ltd