SAN FRANCISCO, July 22, 2013 /PRNewswire/ -- Today UBM Tech, the global media business that brings together the world's technology industry through live events and online properties, announced a strategic partnership with ON24, the virtual communications platform for the global enterprise, where ON24 will be the preferred supplier for webcasting services.
Leveraging a strong six-year relationship, the partnership will enable UBM Tech and other UBM divisions worldwide to more freely use ON24's entire suite of products and services. Many UBM divisions will be migrating to ON24's newer Platform 10 state-of-the-art webcasting platform, which is already utilized by flagship UBM brands such as InformationWeek, EE Times and CRN.
The newer ON24 webcasting platform couples the most engaging, interactive and customizable user experience with powerful real-time analytics and reporting. ON24 webcasts live in the cloud, which means that participants never have to download anything and content can be accessed from anywhere, by anyone, on any device. ON24 webcasting is available with end-to-end webcast management or easy-to-use self-service options. The benefits are more engaging interactions and greater overall user experiences with social media and communications tools including Twitter, Facebook, LinkedIn, Wikipedia, RSS and group chat, as well as robust reporting and analytics with detailed data on audience behavior and other metrics.
"We are pleased to expand our relationship with ON24," said Paul Miller, CEO of UBM Tech. "The company's portfolio of products and services is a perfect fit for UBM Tech as we continue to serve our customers with relevant content and platforms that enhance community engagement."
Commented ON24 CEO Sharat Sharan, "We value our long-term relationship with UBM Tech and are proud to be their strategic partner for webcasting services. The utilization of our industry-leading platform, ON24 Webcasting Platform 10, means they will be able to deliver even more engaging, interactive content and experiences to audiences across the globe."
About UBM Tech
UBM Tech is a global media business that brings together the world's technology industry through live events and online properties. Its community-focused media and events provide expertly curated content along with user-generated content and peer-to-peer engagement opportunities through its proprietary, award-winning DeusM community platform. UBM Tech's brands include EE Times, Interop, Black Hat, InformationWeek, Game Developer Conference, CRN, and DesignCon. The company's products include research, education, training, and data services that accelerate decision making for technology buyers. UBM Tech also offers a full range of marketing services based on its content and technology market expertise, including custom events, content marketing solutions, community development and demand generation programs. UBM Tech is a part of UBM (UBM.L), a global provider of media and information services with a market capitalization of more than $2.5 billion.
About ON24, Inc.
ON24, the virtual communications platform for the global enterprise, provides interactive, impactful cloud-based solutions that drive outstanding results. ON24 offers a broad and innovative product portfolio, including webcasting, virtual events and virtual environments, accessible from any device and supported by robust reporting and analytics. Applications for the ON24 platform include demand generation, partner enablement, virtual talent onboarding and development, product launches, company town hall meetings and user conferences. More than 800 organizations, including IBM, CA Technologies, Merck, Unilever, JPMorgan Chase, Deloitte, Credit Suisse, Ernst & Young, Amazon and SAP, rely on ON24. The company is headquartered in San Francisco, with offices throughout the world. For more information, visit http://www.ON24.com.
Sr. Communications Director, UBM Tech
SOURCE UBM Tech