"We'd like to congratulate UBM on this honorable recognition," said Aruna Ravichandran, vice president of DevOps product marketing, CA Technologies. "UBM has been a great partner in helping us use a combination of online content and events to better engage with and help expand the knowledge of business leaders on the value and benefits of DevOps in today's application economy."
UBM Americas' campaign was comprised of a variety of digital and live event components, including:
- Digital Content – targeted prospects before, during and after the company's annual CA World event. Assets included an Executive Q-A, an infographic, a white paper, and on-site video interviews with CA executives.
- Executive Roundtables – a series of executive live roundtables around the country focused on real-world implications of DevOps.
- InformationWeek Elite 100 Conference – included a 45-minute executive briefing with CA executive Aruna Ravichandran and main stage panel participation.
- Full-Day Virtual Summit – UBM attracted thousands of registrants to hear about the state of DevOps from a variety of industry luminaries, including keynotes from "The Father of DevOps" Gene Kim, as well as Gartner and Intellyx analysts. There were 1,958 total qualified registrants.
CA Technologies' partnership with UBM has continued with a live InformationWeek simulcast event that was livestreamed yesterday from the CA Technologies' New York City office. The event, Automation, Speed and Quality: The Keys to Your Continuous Delivery Journey, featured a team of industry experts and InformationWeek contributing editor Lenny Liebmann, and can be viewed on demand.
Furthermore, a CA virtual event, InformationWeek Mainframe Virtual Summit: Mission Essentials for the Application Economy, will take place on Wednesday, July 20th.
To learn more about the content marketing team that produced the winning campaign and UBM's content marketing services, please visit: http://contentmarketing.createyournextcustomer.com/
UBM Americas, a part of UBM plc, delivers events and marketing services in the fashion, technology, licensing, advanced manufacturing, automotive and powersports, healthcare, veterinary and pharmaceutical industries, among others. Through a range of aligned interactive environments, both physical and digital, UBM Americas increases business effectiveness for customers and audiences through meaningful experiences, knowledge and connections. The division also includes UBM Brazil's market leading events in construction, cargo transportation, logistics & international trade, and agricultural production; and UBM Mexico's construction, advanced manufacturing and hospitality services shows. For more information, visit: www.ubmamericas.com.
Contact: Hilary Jansen, 212-600-3005, firstname.lastname@example.org
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SOURCE UBM Americas