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Unicorn Media Adds Customizable Paywall Services to Online Video Platform


News provided by

Unicorn Media, Inc.

Sep 28, 2010, 07:00 ET

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MEDIA-AS-A-SERVICE 4.0™ SOLUTION EXPANDS WITH SUPPORT FOR PAY-PER-VIEW,
DOWNLOAD AND SUBSCRIPTION SERVICES

TEMPE, Ariz., Sept. 28 /PRNewswire/ -- Unicorn Media, Inc., a leader in video workflow optimization technology, today announced it will provide support for video paywall services through a partnership with Invideous, a revenue-generating plug-in platform, as part of its ongoing commitment to support the widest array of video delivery and monetization technology to foster publisher profitability.

The addition of paywall services rounds out Unicorn's feature-rich Media Room, part of the Media-as-a-Service 4.0™ online video platform. The partnership with Invideous gives Unicorn customers the ability to establish pay-per-view, download and subscription services that can be funded via credit card, SMS, premium phone line and PayPal.

Unicorn Media Room offers access to an array of tools and technology that enable content owners to deliver their media to any internet-connected device or destination, analyze its performance and monetize that content for maximum profitability. Services include but are not limited to global upload, trancode, asset management, player management, distribution, ad integration, syndication and analytics. Unicorn Media Room enables simplified access and easy-to-use functionality for everyday users and also exposes in-depth capabilities for power users. In addition to the newly-added paywall services, Version 4.0 comes equipped with in-demand features such as content filtering, dynamic playlisting, drag and drop syndication technology to support multiple devices, enterprise-grade rights management and unprecedented real-time video analytics.

"Video content owners continue to look for ways to best monetize their valuable assets," says Bill Rinehart, Founder and CEO, Unicorn Media. "Adding Invideous paywall services to our Media-as-a-Service 4.0™ suite provides our customers with immediate revenue generation possibilities and more flexibility with their business models."

Jack Thorogood, Managing Director of Invideous added, "We're delighted to make our monetization platform available via Unicorn Media.  As an organization they have a focus on helping publishers realize the greatest possible profit from online video enterprises.  This is a goal that we share."

About Unicorn Media, Inc.

Unicorn Media, Inc. has developed groundbreaking video workflow solutions that change the way content owners deliver their media assets online.   With a focus on publisher profitability, Unicorn lowers the costs of video management and improves revenue generation capabilities through actionable real-time information. The flexible Media-as-a-Service™ architecture enables Unicorn Media customers to choose the services that best suit their needs through its comprehensive video platform or by augmenting their existing system with individual components. With real-time cloud analytics for understanding audiences and dynamic media synchronization for delivering content to any online destination or Internet-connected device, Unicorn Media has revolutionized the process for running a profitable online media property. Founded by Limelight Networks founding CEO, Bill Rinehart, and headquartered in Tempe, AZ, privately held Unicorn Media, Inc. has offices in Los Angeles, San Francisco, Chicago and London. For additional information, please visit: http://www.unicornmedia.com

About Invideous

Invideous Limited has built a leading suite of monetization tools for publishers of online and mobile video content.  The toolset encompasses three innovative ad formats, including full in-video e-commerce, and a class leading pay-per-view solution that can be used for both VOD and live content.   The raison d'etre of Invideous is to make publishers more revenue from every video view, howsoever that is achieved:  paid-content, advertising or a combination of the two.  The company is affiliated with Dolphin Television, the UK's leading independent broadcast airtime and teleshopping sales house.  Invideous is headquartered in London, England, with a US office in Southfield, MI. http://www.invideous.com

SOURCE Unicorn Media, Inc.

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