Unilever Dry Spray Antiperspirants Change the Game As Most Awarded Personal Care Innovation of 2015

Millions of Americans #TryDry And Shake Up Their Antiperspirant Routine

Dec 01, 2015, 10:32 ET from Unilever

ENGLEWOOD CLIFFS, N.J., Dec. 1, 2015 /PRNewswire/ -- One year ago, Unilever shook up morning routines by transforming the antiperspirant experience in the U.S. with the introduction of new Dry Spray Antiperspirants that go on instantly dry with a cleaner feel and no visible residue. Today, Unilever Dry Sprays are the most awarded personal care innovation of the year with 20 influential media awards and millions of trials from excited consumers.

This game-changing innovation was introduced to the market across five brands: Degree Men®, Degree Women®, Dove®, Dove Men+Care®, and AXE®. In 2015, Dry Sprays were the most awarded Antiperspirant/Deodorant format by nationally circulated magazines receiving 20 industry beauty and grooming awards from influential and top tier magazines such as Allure, Ebony, Seventeen, GQ and Men's Health.

The new spray technology, premium dry antiperspirant experience, and strong protection have not only been recognized by the beauty and grooming industry as a whole, but have also garnered overwhelming excitement from men and women across the country. Over 7.3 million American households[1] have tried Dry Sprays, making it the biggest U.S. personal care innovation of 2015[2].

Unilever, the global leader in deodorants and antiperspirants, used its decades of research and expertise to create a breakthrough, lightweight formulation and a softer spray that millions of Americans now use daily. Unilever Dry Sprays are available in 24 distinctive fragrances across five marquee brands and go on instantly dry with no visible residue:

  • Dove and Dove Men+Care Dry Spray Antiperspirants, formulated with non-irritant formulas that contain ¼ moisturizer technology
  • Degree Women and Degree Men Dry Spray Antiperspirants, engineered with MOTIONSENSE™ technology that responds directly to body movement, releasing extra protection during physical activity
  • AXE Dry Spray Antiperspirants, featuring premium fragrances developed by world-class perfumers to help guys feel confidently fresh throughout the day

More information about the products and how you can #TryDry can be found on the individual brand websites or by calling Unilever consumer services at 888-227-2222.

About Unilever United States, Inc.
Unilever is one of the world's leading suppliers of Food, Refreshments, Home and Personal Care products with sales in more than 190 countries. In the United States, the portfolio includes brand icons such as: Axe, Ben & Jerry's, Breyers, Caress, Clear Scalp & Hair Therapy, Consort For Men, Country Crock, Degree, Dove personal care products, Fruttare, Good Humor, Hellmann's, I Can't Believe It's Not Butter!, Just for Me!, Klondike, Knorr, Lever 2000, Lipton, Magnum, Motions, Nexxus, Noxzema, Pond's, Popsicle, Promise, Q-tips, Simple, St. Ives, Suave, Talenti Gelato & Sorbetto, TIGI, TONI&GUY Hair Meet Wardrobe, TRESemme and Vaseline.  All of the preceding brand names are trademarks or registered trademarks of the Unilever Group of Companies.

Unilever employs approximately 8,000 people in the United States – generating approximately $8.5 billion in sales in 2014.
The Unilever Sustainable Living Plan (USLP) aims to double the size of Unilever's business, while reducing its overall environmental footprint and increasing positive social impact. The USLP is a strategic response to the challenges businesses face operating in an uncertain and volatile world. See more on the Unilever Sustainable Living Plan at http://www.unileverusa.com/sustainable-living/.

Unilever ranked number one in its sector on the 2015 Dow Jones Sustainability Index.

The entire Unilever global factory network, as well as its U.S. non-manufacturing facilities, have achieved zero non-hazardous waste to landfill status.

For more information on Unilever U.S. and its brands visit: www.unileverusa.com 
To connect with Unilever U.S. via Facebook visit: www.facebook.com/unileverusa 
To connect with Unilever U.S. via Twitter follow: @unileverusa 
To learn more about taking small actions that can make a big difference visit: http://www.brightfuture.us

Edelman
Alyssa Forsell, (212) 277-3741
Alyssa.Forsell@edelman.com

[1] According to internal Unilever data
[2] When compared to Hair, Body Wash, Deodorant and Hand and Body Lotion innovations

Photo - http://photos.prnewswire.com/prnh/20151130/291991

SOURCE Unilever



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